Mahe Manipal Online BBA in Marketing Management
Course Overview
Mahe Manipal's Online BBA in Marketing Management is a premier 4-year undergraduate programme tailored for aspiring marketing professionals and creative strategists. This degree provides a deep dive into consumer behavior, digital advertising, and brand storytelling, ensuring students stay ahead of evolving market trends. Approved by the UGC and delivered through a highly flexible online platform, the programme is perfect for students and working professionals looking to build a strong foundation in management. The curriculum integrates modern marketing analytics and social media strategies to prepare learners for the competitive global business landscape. Students benefit from industry-aligned modules that emphasize real-world application and creative problem-solving. Graduates are well-equipped to pursue high-impact roles in advertising agencies, corporate marketing departments, and fast-growing e-commerce sectors.
Accreditations
UGC Recognised
NIRF Ranking
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Comprehensive Brand Strategy: Learn the art of building and maintaining influential brand identities globally
- Digital Marketing Integration: Master SEO, SEM, and social media tools for effective digital outreach
- UGC Entitled Degree: Earn a prestigious and fully recognized degree from a NAAC A++ university
- Consumer Insights Mastery: Use data-driven techniques to understand and predict modern consumer purchasing behavior
- Strategic Sales Management: Develop expert-level skills in sales forecasting and distribution network optimization
- Global Market Perspectives: Explore international marketing frameworks to navigate diverse cultural and economic environments
- Flexible Digital Learning: Access recorded lectures and interactive study materials 24/7 via a robust LMS
- Creative Advertising Skills: Master the fundamentals of copywriting and campaign design for maximum market impact
Course Benefits
Creative Strategic Thinking
Develop the ability to craft compelling marketing campaigns that resonate with diverse global audiences.
Career Advancement Value
Unlock entry-level management opportunities in top-tier advertising firms and multinational corporate sectors.
Modern Analytical Skillset
Gain proficiency in using digital marketing tools and data analytics to drive business growth.
Global Alumni Connectivity
Network with a vast community of marketing professionals and alumni from a world-ranked institution.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 8 semester
INR 22,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,80,000
*Inclusive of all taxes
EMI starting at
INR 3,750 / Month
*Terms & Conditions apply
Eligibility
- »
Candidates must have completed 10+2/ intermediate/ senior secondary education from a recognized board, or 10+3 diploma from a recognized national or state institute, or an equivalent qualification as recognized by the Association of Indian Universities, in any discipline.
Course Syllabus
Semester 1
.
Principles of Management
.
Business Communication
.
Accounting for Managers
.
Statistics for Managers
.
Managerial Economics
Semester 2
.
Managing People and Organisation
.
Marketing Management
.
Cost and Management Accounting
.
Analytics using Computer Applications
.
Environmental Studies
.
Media Literacy and Critical Thinking
Semester 3
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Operations Management
.
Corporate Finance
.
Research Methods in Management
.
Business Law
.
Health and Wellness
.
Open Elective
Semester 4
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Entrepreneurship and Startup Ecosystem
.
Enterprise Resource Planning
.
Design Thinking and Innovation
.
Emerging Technologies
.
Strategic Management
.
Logistics and Supply Chain Management
Semester 5
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Project Management
.
Business Taxation
.
Sales and Marketing
.
Consumer Behavior
.
Sales and Distribution Management
Semester 6
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Corporate Governance and Business Ethics
.
International Business Management
.
Major Project
.
Services Marketing
.
Digital Marketing and E-commerce
Semester 7
.
Behavioral Economics and Decision Making
.
Business Analysis
.
Sustainable Business Models
.
Social Media Marketing
.
Strategic Brand Management
Semester 8
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Artificial Intelligence
.
Cultural Intelligence and Diversity
.
Integrated Marketing Communications
.
Marketing Analytics
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Does MAHE Manipal's Online BBA Marketing Management have UGC approval?
Yes, MAHE Manipal University's Online BBA in Marketing Management is UGC-approved and recognized across India for marketing jobs, sales roles, and MBA admission.
What educational background is needed for MAHE Manipal Online BBA Marketing Management?
Students who passed 12th from any recognized board can apply for MAHE Manipal University Online BBA in Marketing Management. Marketing career aspirants find suitable.
What are the course fees for MAHE Manipal Online BBA Marketing Management?
MAHE Manipal University offers affordable fees with flexible payment options for Online BBA Marketing Management. Contact CourseConnect for detailed fee structure and plans.
How to apply for MAHE Manipal University Online BBA Marketing Management admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, document verification, eligibility check, fee payment, and complete MAHE enrollment.
What marketing careers can I pursue after MAHE Manipal BBA Marketing Management?
Graduates can work as Marketing Executives, Sales Coordinators, Brand Assistants, pursue MBA, or enter entry-level marketing and sales roles in corporations and agencies.