Mangalayatan Online MBA Plus Rural Management and Marketing
Course Overview
MANGALAYATAN University's Online MBA Plus Rural Management and Marketing is a specialized 2-year postgraduate programme tailored for professionals aiming to lead development in India's emerging rural markets. The curriculum focuses on rural consumer behavior, agribusiness, and microfinance strategies, integrating modern digital marketing trends to reach underserved populations. This UGC-entitled and AICTE-approved degree offers the flexibility needed for working professionals to balance academic growth with career commitments effectively. By mastering rural supply chains and cooperative management, students prepare for high-impact roles in the public and private sectors. Graduates are well-positioned for leadership careers in NGOs, FMCG companies, and rural banking institutions, driving sustainable economic growth across the country.
Accreditations
NIRF Ranking
UGC Recognised
AICTE Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Rural Market Insights: Gain a deep understanding of rural consumer psychology and purchasing patterns
- Agribusiness Strategy: Learn to manage large-scale agricultural business operations and modern farming value chains
- UGC-AICTE Entitled: Earn a degree recognized by government bodies and global corporate entities alike
- Digital Rural Marketing: Master the use of mobile and social media to reach rural audiences effectively
- Microfinance Mastery: Understand the financial structures and credit systems supporting rural economic development projects
- Flexible Online Format: Study at your own pace with a robust Learning Management System and live sessions
- Sustainable Development Focus: Learn to implement CSR initiatives and sustainable practices in rural business models
- Placement Assistance: Access dedicated career support and networking opportunities within the rural development sector
Course Benefits
Mastery of Rural Markets Develop specialized skills to navigate and succeed in the complex and growing rural business landscape.
Career Advancement Opportunities Qualify for senior management positions in companies focusing on rural expansion and grassroots development.
Agribusiness Innovation Gain cutting-edge knowledge of agricultural technologies and supply chain management to revolutionize rural commerce.
Global Recognition and Value Receive a prestigious UGC-entitled degree that enhances your professional credibility in the international job market.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 8,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 34,000
*Inclusive of all taxes
EMI starting at
INR 1,417 / Month
*Terms & Conditions apply
Eligibility
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Bachelor's degree (10+2+3) in any discipline from a recognized university with at least 50% marks. | Open to working professionals in the NGO, banking, or FMCG sectors seeking specialized management skills. | Admission is based on academic merit; no specific entrance exam score is required for the online mode.
Course Syllabus
Semester 1
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Communication for Management
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Business Statistics
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Accounting for Managers
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Managerial Economics
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Principles and Practices of Management
Semester 2
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Human Resource Management
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Business Laws
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Research Methodology
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Business Environment
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Entrepreneurship & SMEs Management
Semester 3
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Retail Management
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E-Marketing
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Marketing Management
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Organizational Behavior
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Strategic Managemen
Semester 4
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Sales & Distribution Management
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Marketing of Services
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Consumer Behavior & Marketing Communication
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Dissertation
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Global Business Management
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Can working professionals join Online MBA in Marketing at Mangalayatan University?
Yes, the program is highly flexible. It is specifically designed to help working professionals balance their careers while earning a degree at their pace.
What subjects are covered in Online MBA in Marketing at Mangalayatan University?
The course features a blend of Marketing strategy, branding, and consumer behaviour, providing a well-rounded foundation.
What is the fee structure for this online degree?
The program is highly affordable. Fees are structured to be paid semester-wise, ensuring that quality higher education remains accessible to every student.
Is attendance mandatory in Online MBA in Marketing at Mangalayatan University?
Live classes are optional. All sessions are recorded and available 24/7 on the portal, allowing you to study whenever it suits your personal schedule
What is the eligibility for the Online MBA in Marketing program?
Any graduate from a recognised university can apply.