Manonmaniam Sundaranar Online MBA in Marketing Management
Course Overview
The Manonmaniam Sundaranar University online MBA in Marketing programme is a 2-year UGC-DEB approved MBA with Marketing specialisation delivered in distance/online mode by Manonmaniam Sundaranar University (MSU), Tirunelveli.
The MSU distance MBA in Marketing degree covers Consumer Behaviour, Brand Management, Digital Marketing, Marketing Analytics, Sales & Distribution, Advertising, and Integrated Marketing Communications.
Students develop skills in campaign planning, social media marketing, SEO/SEM strategy, product positioning, customer lifecycle management, and retail marketing operations.
Graduates are prepared for brand management, digital marketing leadership, e-commerce growth, FMCG sales management, and senior marketing roles across Tamil Nadu and nationally.
Accreditations
NAAC B++ Accredited | UGC-DEB Approved Distance MBA Degree. Recognised by FMCG, Retail & Digital Marketing Employers
NAAC A+
DEB
NIRF
AIU
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- The online MBA in Marketing course from MSU is UGC-DEB approved with MSU's NAAC A+ accreditation (4th Cycle, CGPA 3.46/4.0), positioning it as an MBA for FMCG, retail, and digital marketing management roles.
- Tamil Nadu's growing FMCG distribution, textile retail, and e-commerce sectors actively recruit MSU MBA Marketing graduates for area sales manager and brand manager roles.
- The Manonmaniam Sundaranar University distance MBA in Marketing degree spans 4 semesters including Google Analytics orientation, brand P&L exercises, real-company marketing campaign case studies, and a Marketing Strategy capstone project.
- Contact class sessions with marketing managers from regional FMCG companies and Tamil Nadu retail chains bring practical sales insights into the curriculum.
- MSU's career advisory team helps MBA Marketing graduates target FMCG, retail, and digital
- marketing employers across South India.
- MBA Marketing graduates from MSU start at ₹5–7 LPA and advance to ₹12–16 LPA in senior roles.
Course Benefits
UGC-DEB approved MBA Marketing — a valid master's degree for corporate, FMCG, retail, and digital marketing employer hiring across South India and nationally.
The MSU distance MBA in Marketing degree includes Google Analytics orientation, brand P&L, exercises, and a Marketing Strategy capstone project.
Tamil Nadu FMCG and retail sector connections: MSU's marketing faculty network reaches area sales managers and brand teams at regional and national companies.
Affordable distance MBA fees — MSU makes marketing management education accessible to working sales and marketing professionals across Tamil Nadu.
Course Fees
The fee structure for this Manonmaniam Sundaranar Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 1,00,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 2,00,000
*Inclusive of all taxes
EMI starting at
INR 8,333 / Month
*Terms & Conditions apply
Eligibility
- »
Bachelor’s degree (10+2+3) in any discipline from a recognised university
- »
Open to working professionals and fresh graduates
- »
Admission based on merit per MSU norms
Who Can Apply ?
• Any graduate with minimum 50% marks from a UGC-recognised university is eligible for the manonmaniam sundaranar university online mba in marketing program.
• Sales executives, digital marketers, or retail supervisors with 1–5 years seeking an MBA to move into marketing management should compare and apply now.
• Apply through the online mba in marketing course from msu admission portal – no entrance exam required and rolling admissions each semester.
Course Syllabus
Semester 1
MSUMBAM101
Principles of Management
MSUMBAM102
Managerial Economics
MSUMBAM103
Accounting for Managers
MSUMBAM104
Business Communication
MSUMBAM105
Quantitative Techniques
Semester 2
MSUMBAM106
Marketing Management
MSUMBAM107
Financial Management
MSUMBAM108
Human Resource Management
MSUMBAM109
Operations Management
MSUMBAM110
Research Methods
Semester 3
MSUMBAM111
Strategic Management
MSUMBAM112
Business Law
MSUMBAM113
Corporate Governance
MSUMBAM114
Entrepreneurship Development
MSUMBAM115
Elective I
Semester 4
MSUMBAM116
Consumer Behaviour
MSUMBAM117
Digital Marketing
MSUMBAM118
Brand Management
MSUMBAM119
Sales Management
MSUMBAM120
Marketing Analytics
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Social Media Coordinator, Sales Trainee | ₹5 LPA | SEO basics, Content creation, CRM tools | 22 |
| Brand Manager, Area Sales Manager, Digital Marketing Lead | ₹8 LPA | Brand strategy, Performance marketing, Sales analytics | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Manonmaniam Sundaranar University
FAQs
Is Manonmaniam Sundaranar University’s Online MBA in Marketing Management degree recognised by UGC?
Yes, Manonmaniam Sundaranar University’s Online MBA in Marketing Management degree is UGC-entitled and recognised across India.
How are the classes conducted in Manonmaniam Sundaranar University’s Online MBA in Marketing Management program?
At Manonmaniam Sundaranar University, classes for the Online MBA in Marketing Management program are delivered online through live interactive sessions, recorded videos, and comprehensive e-learning materials for flexible learning.
Can working professionals apply for Manonmaniam Sundaranar University’s Online MBA in Marketing Management program?
Yes, the flexible online structure of Manonmaniam Sundaranar University’s Online MBA in Marketing Management program is ideal for both students and working professionals, allowing them to balance studies with their careers.
What is the duration of the Online MBA in Marketing Management at Manonmaniam Sundaranar University?
The Online MBA in Marketing Management programme at Manonmaniam Sundaranar University is two years long, divided into four semesters.
How do I apply for this course?
You can apply through MSU’s official online portal with scanned documents and an application fee.