Parul Online MBA in Marketing Management
Course Overview
Parul University's Online MBA in Marketing Management is a dynamic 2-year postgraduate programme designed for creative strategists and future brand leaders. This curriculum covers essential subjects such as consumer behavior, digital marketing, and strategic brand management, ensuring students stay ahead of evolving industry trends. Approved by the UGC and AICTE, the degree provides the flexibility of an online format, which is perfect for working professionals seeking career advancement. Students explore data-driven marketing insights and social media strategies while gaining critical leadership skills. The programme focuses on bridging the gap between traditional marketing and modern technological applications. Graduates are well-prepared to enter diverse sectors like advertising, e-commerce, retail, and global market research firms.
Accreditations
NAAC A Grade
UGC Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Digital Marketing Mastery: Learn to design and execute high-impact digital campaigns across multiple online channels | Consumer Behaviour Insights: Understand the psychological factors that drive consumer purchasing decisions in modern markets | UGC & AICTE Approved: Earn a prestigious and fully recognized MBA degree from a NAAC A++ university | Brand Management Strategy: Master the art of building and maintaining powerful brand identities in competitive landscapes | Market Research Proficiency: Gain hands-on experience in gathering and analyzing market data for strategic planning | E-commerce Strategies: Explore the latest trends and operational models in online retail and digital sales | Flexible Learning Environment: Access recorded lectures and digital study materials 24/7 on an advanced LMS | Sales and Distribution: Master the complexities of managing sales teams and optimizing global distribution networks
Course Benefits
Creative Marketing Leadership Develop high-level strategic thinking and creative skills required to lead global brands and marketing teams.
Career Growth Opportunity Unlock rewarding roles in top-tier advertising agencies, FMCG giants, and high-growth technology startups.
Digital Skill Mastery Gain proficiency in using modern marketing analytics and digital tools to drive business growth.
Global Alumni Network Connect with a diverse community of marketing professionals and alumni from a world-renowned institution.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 37,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 6,250 / Month
*Terms & Conditions apply
Eligibility
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Educational Qualification: Candidate should have completed any bachelor degree with minimum 50% marks for General category and 45% for Reserve category from the recognised university.
No Age Restrictions: The Online MBA program welcomes learners of all ages, whether fresh school graduates or working professionals seeking higher education.
Course Syllabus
Semester 1
.
Information Systems for Business
.
Principles of Management
.
Business Statistics
.
Accounting for Manager
.
Managerial Economics
.
Organizational Behaviour
.
Communication Skill
Semester 2
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Cost & Management Accounting
.
Financial Management
.
Human Resource Management
.
Research Methodology
.
Marketing Management
.
Production and Operation Management
.
International Business
Semester 3
.
Strategic Management
.
Legal Aspect of Business
.
Summer Internship
.
Comprehensive Project -1
.
Consumer behaviour
.
Advertisement & promotional management
.
Digital Marketing
Semester 4
.
Business Ethics and CorporateGovernance
.
Project Management
.
Comprehensive Project
.
Strategic brand management
.
Services marketing
.
Sales & Distribution Management
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Parul University
FAQs
What is the Parul University MBA online eligibility for Marketing Management specialization?
Candidates need a bachelor's degree in any discipline from a recognized university. Work experience is advantageous but not mandatory for Parul Online MBA admission.
What is the Online MBA fees Parul University for Marketing Management?
Parul University offers competitive Online MBA fees with flexible installment options. Contact the admissions department for detailed fee structure and payment schedule information.
How to apply for Parul Online MBA admission in Marketing Management?
Apply through CourseConnect for expert admission guidance. Our counselors assist with application completion, graduation document upload, fee payment, and ensure smooth Parul Online MBA enrollment and confirmation.
What career opportunities exist after completing Online MBA in Marketing from Parul University?
Graduates can pursue roles as marketing managers, brand strategists, digital marketing specialists, market research analysts, sales managers, or business development executives across industries.
Can working professionals pursue Parul University distance MBA in Marketing Management?
Yes, the Online MBA is designed for working professionals with flexible schedules, recorded lectures, weekend classes, and self-paced learning without mandatory physical attendance.