Parul Online MBA in Marketing Management
Course Overview
The online MBA in marketing from Parul University explains what drives buying decisions and how to act on them. Your work life continues as usual.
You study brands, ads, sales, and research through case work that tests each choice. Faculty share examples from real markets.
You build campaigns and read live data, and projects test your plans. The results go into your portfolio.
Graduates join brand, sales, and digital teams, and some lead whole accounts. Pay rises with results.
Accreditations
Approved by UGC-DEB | NAAC A++ Accredited Parul University. This MBA in Marketing Management carries full employer recognition — accepted by FMCG companies, digital agencies, and e-commerce brands for senior marketing hiring.
NAAC A++
AIU
AICTE
DSIR
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Parul holds a NAAC A++ grade, and the Parul University online master's degree in marketing follows UGC-DEB rules. Employers recognise that standard.
- The course runs for four semesters across two years. About 88 credits make up the plan.
- You learn digital ads, SEO, and brand work, and tools like Google Ads become familiar. Practice builds skill.
- Live classes run on weekends, and recorded lessons help in busy weeks. You can review any missed session.
- HUL and Zomato hire marketing graduates, and drives run twice a year. Preparation starts early.
- Fresh pay sits near ₹5–10 LPA, and strong results can lift it. Experience matters here.
Course Benefits
A Parul online MBA in marketing holds full campus value. It gives you skills that firms look for today.
Fees stay reasonable at about ₹1.6 lakh in total, and term plans spread the cost. Planning stays simple.
You keep your job while you study and can apply each lesson at work. Learning has an immediate use.
Free mentor hours guide your progress, and alumni links open further contacts. Support lasts beyond the course.
Course Fees
The fee structure for this Parul Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 37,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 6,250 / Month
*Terms & Conditions apply
Eligibility
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Educational Qualification: Candidate should have completed any bachelor degree with minimum 50% marks for General category and 45% for Reserve category from the recognised university.
No Age Restrictions: The Online MBA program welcomes learners of all ages, whether fresh school graduates or working professionals seeking higher education.
Who Can Apply ?
• Any graduate — BBA, BCom, BA, BSc, BTech — with 50% or above can apply. No GMAT required.
• Sales executives, content creators, and brand professionals with 1–10 years of experience who want a credentialled MBA upgrade will benefit most.
• Apply for the parul university online mba degree in marketing admission process online — 2026 batch is open.
Course Syllabus
Semester 1
.
Information Systems for Business
.
Principles of Management
.
Business Statistics
.
Accounting for Manager
.
Managerial Economics
.
Organizational Behaviour
.
Communication Skill
Semester 2
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Cost & Management Accounting
.
Financial Management
.
Human Resource Management
.
Research Methodology
.
Marketing Management
.
Production and Operation Management
.
International Business
Semester 3
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Strategic Management
.
Legal Aspect of Business
.
Summer Internship
.
Comprehensive Project -1
.
Consumer behaviour
.
Advertisement & promotional management
.
Digital Marketing
Semester 4
.
Business Ethics and CorporateGovernance
.
Project Management
.
Comprehensive Project
.
Strategic brand management
.
Services marketing
.
Sales & Distribution Management
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Executive, Brand Coordinator, Market Research Analyst | ₹6 LPA | SEO/SEM, Google Analytics, Content | 22 |
| Brand Manager, Performance Marketing Lead, CRM Manager | ₹9 LPA | Meta Ads, HubSpot, Campaign Analytics | 25 |
Top Recruiters
Students pursuing the Parul University Online MBA in Marketing & Sales can explore career opportunities with companies such as Asian Paints, Coca-Cola, PepsiCo, and Hindustan Unilever.
Explore Other Specializations from Parul University
FAQs
What are the eligibility criteria for enrolling in Parul online MBA in marketing management in India?
Parul University Online MBA in Marketing Management welcomes graduates from any stream. You need a bachelor’s degree from a recognised university. The minimum score is 50% for General category and 45% for Reserved category, per CourseConnect. There is no age limit. The program needs no GMAT score. Work experience helps but is optional. BBA, BCom, BA, BSc and BTech graduates can all apply. Confirm the final cutoff with admissions.
What is the average fee range for Parul online MBA program specializing in marketing management?
Parul University Online MBA in Marketing Management costs ₹1,50,000 in total, including taxes, per CourseConnect. That equals ₹37,500 per semester over four semesters. EMI starts at ₹6,250 a month, with terms. CourseConnect also mentions a figure of about ₹1.6 lakh in its benefits section. Parul’s main site lists the general MBA at ₹47,500 per semester. Confirm your final fee with an admissions counsellor.
How can I apply for scholarships or financial aid for an online MBA marketing management course at Parul University?
Parul University Online MBA in Marketing Management offers simple ways to manage costs. Fees can be paid in easy instalments. EMI starts at ₹6,250 a month. CourseConnect also shows a “Scholarship & More” section for extra support. To apply, speak with an admissions counsellor during enrollment. Ask for current scholarship amounts and rules in writing. You can also apply through the Parul portal at admissions.paruluniversity.ac.in.
Can I pursue an online MBA in marketing management from Parul University while working full-time?
Parul University Online MBA in Marketing Management is built for working professionals. The program runs fully online. Weekend live classes fit around office hours. Recorded lessons let you learn at your own pace. Students also get free mentor hours and alumni networking. The two-year plan has four semesters. A summer internship and projects add hands-on practice. Check the live class schedule with admissions to plan your week.
How to enroll in Parul online marketing MBA program in India?
Enrolling in Parul University Online MBA in Marketing Management takes four simple steps. First, check that you hold a bachelor’s degree with 50% marks, or 45% for Reserved category. Second, apply through CourseConnect counsellors or the Parul portal at admissions.paruluniversity.ac.in. Third, upload your documents for verification. Fourth, pay the fee in full or by EMI. CourseConnect says the 2026 batch is open. Ask admissions for the current intake date.
What is the return on investment for Parul online marketing management MBA?
Parul University Online MBA in Marketing Management offers a strong cost-to-pay ratio. The total fee is ₹1,50,000, per CourseConnect. That equals about three months of a ₹6 LPA salary. It equals about two months of a ₹9 LPA salary. CourseConnect lists ₹6 LPA for entry roles and ₹9 LPA for mid roles. These are average figures, not guarantees. Your return grows with your skills, portfolio and prior experience.
What skills can students develop through the Parul Online MBA in Marketing Management?
Parul University Online MBA in Marketing Management builds practical, job-ready skills. CourseConnect lists SEO, SEM, Google Ads, Google Analytics, Meta Ads and HubSpot. Students also learn content marketing, campaign analytics and brand building. Core subjects include Consumer Behaviour, Digital Marketing, Strategic Brand Management and Services Marketing. Sales and Distribution Management adds field skills. A summer internship and portfolio work help students show results to employers.
What is the expected salary after a Parul Online MBA in Marketing Management?
Parul University Online MBA in Marketing Management graduates can target salaries of ₹5 to ₹10 LPA as fresh graduates, per CourseConnect. Entry roles average about ₹6 LPA. These include Digital Marketing Executive, Brand Coordinator and Market Research Analyst. Mid roles average about ₹9 LPA. These include Brand Manager, Performance Marketing Lead and CRM Manager. Pay varies by city, skills and experience. Treat these figures as guides, not job offers.