Periyar ODL MBA in Business Analytics & Marketing Management
Course Overview
Periyar University now offers this new MBA track by distance mode. NAAC A++ status backs it fully. Study kits come straight from Periyar University.
This MBA joins Data Analytics with Marketing. You learn Data Mining and Consumer Analytics. Brand Strategy rounds out the mix.
Students build data skills fast. They also learn brand-targeting skills. Weekend classes at Periyar University support this.
Grads unlock Marketing Analyst jobs. They also unlock Digital Strategy roles. Periyar University links grads to Capgemini and TCS.
Accreditations
Periyar University holds NAAC A++ accreditation and 12(B)/2(f) status from the UGC. UGC-DEB approval for this university's distance and online programs has seen past interruptions — verify current entitlement before enrolling.
NAAC A++
DEB
NIRF
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Periyar University backs this new track with NAAC A++ status. UGC and AICTE approve this MBA fully.
- NIRF ranks Periyar University 94th in India. It holds Rank 40 among State Universities too.
- Weekend classes run at local learner centres. Study kits cover data and marketing topics.
- Four semesters build data and marketing skills step by step. Periyar University plans this new path.
- Any degree gets you in. Local centres help with your application.
- Fees match the standard ODL MBA schedule. Late payment adds a ₹500 fee.
Course Benefits
Earn a fresh MBA from Periyar University. Data-driven marketing jobs need this skill mix.
Build data and brand skills fast. These skills unlock Analyst and Strategist jobs.
Complete this MBA without quitting your job. Weekend classes fit full-time work.
Access local support centres near you. Over 450 students already found jobs this way.
Course Fees
The fee structure for this Periyar ODL MBA in Business Analytics & Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 7,413 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 29,650
*Inclusive of all taxes
EMI starting at
INR 1,235 / Month
*Terms & Conditions apply
Eligibility
- »
A candidate who passed any Bachelor degree of this University or any Bachelor degree of any other University accepted by the syndicate as equivalent thereto.
Who Can Apply ?
• Graduates with a bachelor's degree in any discipline (or a related field for specialised programs) can apply to this business analytics & marketing management program.
• Working professionals switching into business analytics & marketing management gain an affordable path without leaving their job.
• Before applying, confirm this program's current UGC-DEB entitlement status for your admission year.
Course Syllabus
Semester 1
.
Management Principles
.
Quantitative Techniques
.
Managing Organizational Behaviour
.
Accounting for Managers
.
Managerial Economics
.
Legal Systems in Business
.
Entrepreneurship Development
.
Soft Skills I – Executive Communication
Semester 2
.
Applied Operations Research
.
Human Resource Management
.
Marketing Management
.
Operations Management
.
Financial Management
.
Strategic Management
.
International Business
.
Soft Skills II – Business Etiquette
Semester 3
.
Information Systems for Business
.
Fundamentals of Business Analytics
.
Data Analytics with R Programming
.
Blockchain Technology
.
Brand Management
.
Service Marketing
.
International Marketing
.
Employability Skills
Semester 4
.
Project Work & Viva-Voce
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Analyst, Digital Analytics Executive, Campaign Analyst | ₹7 LPA | Google Analytics, Excel, A/B Testing | 22 |
| Marketing Analytics Manager, Consumer Insights Manager, Growth Analyst | ₹15 LPA | SQL, Predictive Modelling, Tableau | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Periyar University
FAQs
What is the cost for the Periyar ODL MBA in Business Analytics & Marketing Management?
The total fee for the ODL MBA in Business Analytics & Marketing Management from Periyar University is ₹29,650. It covers the full two-year programme. Do check the latest fee details before applying.
Is there maths in the Periyar ODL MBA in Business Analytics & Marketing Management?
Yes, the Periyar ODL MBA in Business Analytics & Marketing Management involves quantitative concepts used for business analytics, data interpretation, statistics, and decision-making. The syllabus covers data interpretation, business intelligence, strategic decision-making, market research, consumer behaviour, branding, and digital marketing. Together, they build strong, valuable skills.
How can I apply for the Periyar Distance Education MBA in Business Analytics and Marketing Management?
Applying is simple and smooth. Complete the admission process. Submit your academic documents. CourseConnect's friendly team is ready to help from documentation to admission.
How long does it take to complete Periyar ODL MBA in Business Analytics and Marketing Management?
The duration for the course is two years. You'll build strong core management concepts. Plus focused analytics and marketing expertise.
Who is eligible for the Periyar MBA in Business Analytics and Marketing Management Distance Learning programme?
You need a Bachelor's degree from Periyar University. A Bachelor's degree from another university also works well. This is accepted as equivalent by the university syndicate, subject to admission requirements.
Can I do Periyar ODL MBA in Business Analytics and Marketing Management remotely?
Yes, and it's a good fit. The ODL format offers excellent flexibility. It suits busy professionals effectively. Just meet the eligibility requirements to begin your journey.
Is the Periyar University ODL MBA in Business Analytics & Marketing Management valid?
Yes, it's UGC-DEB approved. Periyar University offers it through its Open and Distance Learning mode. This gives real credibility and value. Always confirm the latest UGC status before you apply.
Is the Periyar ODL MBA in Business Analytics & Marketing Management worth it?
Yes, it's a valuable choice. You gain skills in two high-demand fields at once. Analytics and marketing knowledge together open up a range of career paths. It's a smart investment for long-term career growth.
What is the salary after completing the Periyar ODL MBA in Business Analytics & Marketing Management?
Graduates enjoy a strong start. Salaries typically begin around ₹10,00,000 a year. This grows with experience and role.
What is the scope after the Periyar ODL MBA in Business Analytics & Marketing Management?
The scope is broad and includes various job roles such as Business Analyst, Marketing Analyst, and Market Research Analyst. It also includes Digital Marketing Manager, Brand Manager, Business Intelligence Associate, Marketing Strategist, and Business Development Manager. This dual specialisation opens real, exciting doors.