Periyar Online MBA in Business Analytics & Marketing Management
Course Overview
Periyar University now offers this new MBA track. NAAC A++ and UGC-DEB cover it fully. Study happens online
This MBA joins Data Analytics with Marketing. You learn Data Mining and Consumer Analytics. Brand Strategy rounds out the mix.
Students build data skills fast. They also learn brand-targeting skills. Dashboards make this easy at Periyar University.
Grads unlock Marketing Analyst jobs. They also unlock Digital Strategy roles. Periyar University links grads to Wipro, TCS, and Capgemini.
Accreditations
Periyar University holds NAAC A++ accreditation and 12(B)/2(f) status from the UGC. UGC-DEB approval for this university's distance and online programs has seen past interruptions — verify current entitlement before enrolling.
NAAC A++
DEB
NIRF
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Periyar University backs this new track with NAAC A++ status. UGC-DEB covers this MBA fully.
- NIRF ranks Periyar University 94th in India. It holds Rank 40 among State Universities too.
- This MBA mixes data tools with brand plans. Weekend classes support busy learners.
- Four semesters build data and marketing skills step by step. Periyar University plans this new path.
- Fees total ₹74,500. This matches the standard MBA fee.
Course Benefits
Earn a fresh, in-demand MBA from Periyar University. Data-driven marketing roles need this skill mix.
Build data and brand skills fast. These skills unlock Analyst and Strategist jobs.
Complete this MBA without quitting your job. Weekend study fits full-time work.
Access real career help at Periyar University. Over 450 students already found jobs this way.
Course Fees
The fee structure for this Periyar Online MBA in Business Analytics & Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 18,625 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 74,500
*Inclusive of all taxes
EMI starting at
INR 3,104 / Month
*Terms & Conditions apply
Eligibility
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A pass in a recognized Bachelor’s Degree of Minimum of 3 years duration and obtained at least 50% marks accepted by the syndicate as equivalent there are eligible to apply for M.B.A programme. They shall be permitted to appear examinations conducted by this University and qualify for the M.B.A (CBCS) Degree of this university after completion of two academic years in the Department of Management Studies, Periyar University Center for Distance and Online Education (CDOE).
Who Can Apply ?
• Graduates with a bachelor's degree in any discipline (or a related field for specialised programs) can apply to this business analytics & marketing management program.
• Working professionals switching into business analytics & marketing management gain an affordable path without leaving their job.
• Before applying, confirm this program's current UGC-DEB entitlement status for your admission year.
Course Syllabus
Semester 1
.
Management Principles
.
Quantitative Techniques
.
Managing Organizational Behaviour
.
Accounting for Managers
.
Managerial Economics
.
Legal Systems in Business
.
Entrepreneurship Development
.
Soft Skills I – Executive Communication
Semester 2
.
Applied Operations Research
.
Human Resource Management
.
Marketing Management
.
Operations Management
.
Financial Management
.
Strategic Management
.
International Business
.
Soft Skills II – Business Etiquette
Semester 3
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Information Systems for Business
.
Fundamentals of Business Analytics
.
Data Analytics with R Programming
.
Blockchain Technology
.
Brand Management
.
Service Marketing
.
International Marketing
Semester 4
.
Project Work & Viva-Voce
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Analyst, Digital Analytics Executive, Campaign Analyst | ₹7 LPA | Google Analytics, Excel, A/B Testing | 22 |
| Marketing Analytics Manager, Consumer Insights Manager, Growth Analyst | ₹15 LPA | SQL, Predictive Modelling, Tableau | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Periyar University
FAQs
What is the cost for the Periyar Online MBA in Business Analytics & Marketing Management?
The total fee is ₹74,500. It covers the full two-year programme. This is a good value for a dual specialisation. Do check the latest fee details before applying.
What is the syllabus for the MBA in Business Analytics & Marketing Management Online in Periyar?
This programme brings together two powerful fields. One side covers business analytics, data interpretation, and strategic decision-making. The other covers consumer behaviour, market research, digital marketing, and branding. Together, they build strong, valuable skills.
How can I apply for the Periyar University Online MBA in Business Analytics & Marketing Management?
Applying is simple and smooth. Complete the application process. Submit your academic documents. CourseConnect's friendly team is ready to help from documentation to admission.
How long does it take to complete the Periyar Online MBA in Business Analytics & Marketing Management?
The total duration of the course is two years. You'll build strong management fundamentals. Plus focused analytics and marketing expertise.
Who is eligible for the MBA in Marketing Management and Business Analytics Online Degree in Periyar?
You need a recognised Bachelor's degree. It should be at least three years long. A minimum of 50% marks applies. Equivalent qualifications, accepted by the university syndicate, also work well.
Can I do an Online MBA in Business Analytics & Marketing Management in Periyar while working?
Yes, and it's a good fit. The online format offers flexibility. It suits busy professionals effectively. Just meet the eligibility criteria to begin your journey.
Is the Periyar University Online MBA in Business Analytics & Marketing Management valid?
Yes, it's UGC-DEB approved. Periyar University offers it through its Centre for Distance and Online Education. This gives real credibility and value. Always confirm the latest UGC status before you apply.
Is the Periyar Online MBA in Business Analytics & Marketing Management worth it?
Yes, it's a valuable choice. You gain skills in two high-demand fields at once. Analytics and marketing knowledge together open up versatile career paths. It's a smart investment for long-term career growth.
Can I get a high salary after completing the Periyar Online MBA in Business Analytics & Marketing Management?
Graduates enjoy a strong start. Salaries typically begin around ₹10,00,000 a year. This grows with experience and role.
Can I get a job after the Periyar Online MBA in Business Analytics & Marketing Management?
The job roles include Business Analyst, Marketing Analyst, and Digital Marketing Manager. It also includes Market Research Analyst, Business Intelligence Associate, Brand Manager, Marketing Strategist, and Business Development Manager. This dual specialisation opens real, exciting doors.