Shiv Nadar Online MBA in Marketing
Course Overview
Shiv Nadar University's Online MBA in Marketing is a premier 2-year programme crafted for individuals looking to master the intersection of consumer psychology and digital strategy. The curriculum balances foundational marketing theories with emerging trends such as Omnichannel Retailing, Neuro-marketing, and MarTech. As a UGC-entitled and AICTE-approved programme, it offers a prestigious qualification from a top multidisciplinary university. The flexible online format is ideal for working professionals aiming to lead high-impact brand strategies in a globalized economy. Students will learn to leverage data analytics to optimize marketing spend and drive customer loyalty. Graduates are well-prepared for leadership roles in advertising, e-commerce, and product management across international markets.
Accreditations
WES Recognized
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Digital Brand Strategy: Master the art of building and maintaining a powerful brand identity across digital platforms | Consumer Psychology: Understand the underlying psychological factors that drive modern customer behavior and purchasing decisions | Marketing Analytics: Learn to utilize data and metrics to measure and optimize marketing campaign performance | Omnichannel Marketing: Develop strategies for delivering a seamless customer experience across multiple online and offline channels | Neuro-marketing Insights: Explore the application of neuroscience to understand consumer responses to marketing stimuli and products | Search Engine Optimization: Gain expertise in driving organic traffic and improving brand visibility through advanced SEO | Content Strategy: Learn to create and manage compelling content that resonates with target global audiences | Global Marketing Trends: Stay updated on international trade dynamics and cross-cultural marketing strategies for global expansion.
Course Benefits
Strategic Brand Leadership: Acquire the expertise to lead large-scale marketing departments and manage global brand portfolios effectively.
Data-Driven Marketing Mastery: Develop the skills to turn complex consumer data into actionable strategies for business growth.
Flexible Learning Path: Balance your professional career with an advanced degree through a flexible, mobile-friendly online LMS.
Elite Corporate Connections: Benefit from the university's strong ties with top-tier marketing firms and global e-commerce giants.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 8 semester
INR 50,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 4,00,000
*Inclusive of all taxes
EMI starting at
INR 16,667 / Month
*Terms & Conditions apply
Eligibility
- »
Applicants must hold a bachelor's degree or equivalent with at least 50% marks or equivalent CGPA from a UGC-Recognized Unviersity
Course Syllabus
Term 1
.
Financial Reporting & Analysis
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Business Leadership and Organizational Behaviour
.
Data for Decision Making
.
Managerial Communication
Term 2
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Managerial Accounting
.
Marketing Strategy & Planning
.
Managerial Economics
.
Information System for Managers
Term 3
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Executing Marketing Plans
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Managing People
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Macroeconomics
.
Data, Technology & Analytics for Business
Term 4
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Corporate Finance
.
Operations Management
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Indian Economy & Geopolitics
.
Design Thinking & Innovation
Term 5
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Marketing Research
.
Project Management
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Creating & Launching Entrepreneurial Ventures
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Strategic Management & Competition
Term 6
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Entrepreneurial Finance
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Strategic Leadership
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Business Model Innovation & Digital Transformation
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Data Visualization & Business Intelligence
.
FinTech
Term 7
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Business Simulation
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Capstone Project
.
Digital Marketing
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Consumer Experience Management
Term 8
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Business Simulation
.
Capstone Project
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Product & Brand Management
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Marketing Analytics
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is the Online MBA in Marketing at Shiv Nadar University a recognized degree for management careers?
Yes, the Online MBA in Marketing from Shiv Nadar University is AICTE-approved and UGC-DEB recognized, and the university's NAAC A+ accreditation and 'Institution of Eminence' status add to its value for senior marketing roles in MNCs
What are the minimum educational qualifications for the Shiv Nadar University Online MBA in Marketing?
Candidates must possess any recognized bachelor's degree from a recognized university with at least 50% marks. While work experience is preferred, fresh graduates are also eligible to apply for this program .
Could you share details on the course fees for the Shiv Nadar University Online MBA in Marketing?
The total program fee is ₹5,00,000 for two years, with a per-semester fee of ₹1,25,000. An initial admission deposit of ₹25,000 is required to secure your seat . For the most current fee structure and details on EMI options, contacting CourseConnect is recommended.
What is the procedure to apply for the Online MBA in Marketing at Shiv Nadar University for the academic year 2026?
Streamline your admission by applying through CourseConnect. Our counselors will assist you with every phase, including the application, eligibility verification, document upload, fee payment, and final enrollment at Shiv Nadar University .
What entry-level to senior positions can I apply for after completing the Online MBA in Marketing from Shiv Nadar University?
Graduates can explore roles like Marketing Manager, Brand Manager, Digital Marketing Strategist, Product Manager, and Consumer Experience Manager, with placement support from recruiters like Amazon, Flipkart, TCS, and Byju's .