Srinivas OIBL BBA Hons in Marketing
Course Overview
This three-year OIBL BBA Hons in Marketing from Srinivas is exciting. You love it. It builds skilled marketing leaders with real depth and pride. You love every class.
You study brand management, consumer behavior, digital marketing, and sales strategy. Each subject adds real, current skill to your profile. Confidence grows each term.
Live brand projects and marketing campaigns make your learning real and exciting. You work on actual marketing challenges with peers and mentors. Growth feels real.
Top careers in brand management, digital marketing, and sales await you. Srinivas OIBL BBA Hons Marketing grads are welcomed by leading firms. Your future shines.
Accreditations
Approved by UGC-DEB | NAAC A Accredited Srinivas University, Mangaluru (Karnataka) — Online Internship Based Learning (OIBL) mode. This BBA Hons in Marketing combines UGC-DEB approved online coursework with a mandatory industry internship component, giving graduates practical work experience alongside the same legal standing as an on-campus degree — accepted by employers and postgraduate admission committees across India.
NAAC A
AIU
ISO
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Srinivas holds a proud NAAC grade and UGC-DEB clearance. This OIBL BBA Hons in Marketing is valid and trusted across India. Study with confidence.
- Six semesters cover SEO, brand strategy, market research, and advertising in depth. Each term is packed with practical, current content. You grow every single week.
- Industry-experienced faculty lead live sessions with warmth and real brand stories. You get direct feedback and personal guidance throughout. Progress feels very steady.
- You use Google Analytics, Canva, and Meta Ads in live labs. Your skills stay sharp. These are tools top marketing firms use and hire for every day. Your skills stay sharp.
- Agencies like Ogilvy and leading digital firms welcome Srinivas OIBL BBA grads. Placement drives and campus events run often each year. Support is always strong.
- Your live marketing campaign project is a proud portfolio piece. Recruiters love candidates who show real brand results and strategy. You stand out clearly.
Course Benefits
A NAAC-proud Srinivas OIBL BBA Hons Marketing is trusted by top employers. Your degree signals real marketing skill and training. Walk in with full confidence.
OIBL BBA Hons Marketing grads earn ₹3–7 LPA in brand roles. Great returns await. Salaries grow fast as your skills and network expand. Great returns await.
Affordable fees and easy EMI plans make this OIBL BBA Hons accessible. Study without stress. You invest in your marketing career without a heavy burden. That is a happy win.
Lifetime career services, alumni access, and job boards are all included. Srinivas stays by your side long after graduation day. You remain connected and strong.
Course Fees
The fee structure for this Srinivas OIBL BBA Hons in Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 8 semester
INR 12,563 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,00,500
*Inclusive of all taxes
EMI starting at
INR 2,094 / Month
*Terms & Conditions apply
Eligibility
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A candidate with PUC/10+2 Commerce/Science/Arts or 3-year Diploma or 2- year JOC /ITI with Commerce related subjects shall be eligible.
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Passed and graded in the 10+2 (or) Diploma programs will be required
Who Can Apply ?
• Any Class 12 student from Commerce, Science, or Arts with the required minimum marks can apply.
• Students who want practical, hands-on marketing experience alongside their degree will benefit most.
• Apply through the Srinivas University online portal — admission for bba hons marketing oibl in srinivas university is fully digital, with internship placement arranged after enrolment.
Course Syllabus
Semester 1
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Business Accounting
.
Fundamentals of Management
.
E-Commerce
.
Customer Relationship Management
.
Communicative English I
.
Business Decision Techniques I
.
Digital Fluency
.
Health & Wellness
Semester 2
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Retail Operations Management
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Organisation Behaviour
.
Marketing Management
.
Fundamentals of Fintech
.
Micro Economics
.
Environmental Studies
.
Artificial Intelligence in Business Administration
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Digital Banking and Payments
Semester 3
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Financial Management
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Business Law
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Corporate Accounting
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AI Powered Automation and Chatbots
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Business and Professional Skills
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Product & Brand Management
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Business Etiquette & Corporate Grooming
.
Indian Constitution
Semester 4
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Macro Economics
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Company Law
.
Supply Chain Management
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Operations Research
.
Indian Business Value System
.
Business Information Technology
.
Digital Social Media Awareness
.
Introduction to Business Analytics
Semester 5
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Business Research Methods
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Marketing/Finance/HR - DSE-1
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Marketing/Finance/HR - DSE-2
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Operations Research
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Entrepreneurship Development
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Ethical AI and Data Governance
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Right to Information Act (RTI)
Semester 6
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Internship Embedded Project Work & Viva Voce
Semester 7
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Strategic Management
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Applied Research Statistics
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Global Management
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Project Management
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Quality Management
Semester 8
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Internship Embedded Project Work & Viva Voce
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Sales Coordinator, Brand Associate | ₹6 LPA | Communication, MS Excel, Social Media, Internship Experience | 22 |
| Brand Manager, Marketing Manager | ₹13 LPA | Branding, Analytics, Strategy | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Srinivas University
FAQs
What is the cost of the Srinivas OIBL BBA Hons in Marketing?
The cost of the fee is ₹1,00,500. It's a good mix of solid business education and specialised marketing knowledge through the OIBL learning format.
What is the syllabus for the OIBL BBA Hons in Marketing at Srinivas University?
You'll study marketing management, consumer behaviour, branding, sales, digital marketing, business communication, and core business concepts. You'll build strong analytical, creative, communication, and decision-making skills perfect for a marketing career.
How can I apply for the BBA Hons Marketing OIBL programme at Srinivas University?
It's easy. Complete the application form, submit your academic documents, and follow Srinivas University's admission steps. Course Connect is happy to guide you through the whole process.
What is the duration of the OIBL BBA Hons in Marketing at Srinivas University?
The programme runs for 4 years. That gives you a strong undergraduate business foundation along with focused marketing learning.
What are the eligibility criteria for the OIBL BBA Hons in Marketing at Srinivas University?
You're eligible with PUC, 10+2 in Commerce, Science, or Arts, a 3-year Diploma, or a 2-year JOC/ITI with Commerce-related subjects. You'll also need to have passed and been graded in your 10+2 or Diploma programme.
Can I do the Srinivas OIBL BBA Hons in Marketing while working?
Yes. The OIBL format is designed for this. You can balance work and studies while building a good career foundation.
Is the Srinivas OIBL BBA Hons in Marketing valid?
Yes, it's a genuine undergraduate BBA Hons degree. Just confirm the latest UGC recognition details for your admission session.
Is the Srinivas OIBL BBA Hons in Marketing worth it?
Yes, especially if marketing, sales, branding, advertising, or digital marketing excites you. It builds practical business knowledge alongside strong marketing skills for a bright career ahead.
What is the salary after completing the OIBL BBA Hons in Marketing from Srinivas University?
Around ₹7,50,000 per year on average. Your actual salary depends on your skills, experience, role, industry, and employer.
What career opportunities are there after an OIBL BBA Hons in Marketing from Srinivas University?
Job options include marketing executive, sales executive, digital marketing associate, brand executive, business development executive, market research associate, and advertising professional. It's also a good stepping stone to higher studies in management and marketing.