SRM Sikkim Online BBA in Digital Marketing
Course Overview
SRM Sikkim University's Online BBA in Digital Marketing is a contemporary 3-year undergraduate programme designed for the digital economy leaders. The curriculum masterfully bridges core business management with modern marketing innovations such as SEO, Social Media Marketing, and Content Strategy. As a UGC-entitled and AICTE-approved degree from a NAAC A++ institution, it ensures high standards of education recognized by global brands and agencies. This programme is specifically tailored for high school graduates and aspiring marketers who want to lead digital transformation in the corporate world. Graduates are prepared for high-growth roles in E-commerce, Advertising agencies, and digital departments of multinational corporations.
Accreditations
UGC Recognised
NIRF Ranking
AICTE Approved
ISO Certified
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Digital Marketing Mastery: Master SEO, SEM, and Social Media Marketing to drive online brand growth and engagement effectively | Consumer Behaviour Analytics: Learn to interpret digital data for precise audience targeting and campaign optimization strategies | Content Strategy Skills: Gain expertise in creating impactful digital content and brand storytelling for diverse online platforms | MarTech Expertise: Understand the latest marketing technologies to automate and scale organizational marketing efforts globally | UGC & AICTE Recognized: Earn a nationally accredited degree that enhances global career mobility and professional trust | 100% Online Delivery: Study flexibly with access to live faculty sessions and digital resources anytime | Industry-Aligned Syllabus: Study modules updated with 2026 trends like Programmatic Advertising and AI in marketing | Career Placement Support: Benefit from dedicated counseling and networking with top-tier marketing and media firms.
Course Benefits
Digital Leadership: Equip yourself with the strategic mindset and creative tools required for high-level marketing positions.
Performance Marketing Career: Launch your career as a Digital Marketing Specialist or Brand Manager with a global qualification.
Work-Life-Study Balance: Earn your management degree without career interruption through a robust and flexible online platform.
Global Professional Network: Connect with a vast network of marketing leaders and alumni from a prestigious institution.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 19,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,17,000
*Inclusive of all taxes
EMI starting at
INR 3,250 / Month
*Terms & Conditions apply
Eligibility
- »
Higher Secondary Examination (10+2) or equivalent with Academic or Vocational stream from a recognized board.
Course Syllabus
Semester 1
.
Professional Communication
.
Principles of Management
.
Financial Accounting
.
Operations Management
.
Managerial Economics
Semester 2
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Management and Cost Accounting
.
Organizational Culture and Behaviour
.
Management Information Systems
.
Business Environment
.
Statistics in Business
Semester 3
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Operations Research in Business
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Financial Management
.
Human Resource Management
.
Marketing Management
.
Legal Aspects of Business
Semester 4
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Strategic Management
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Basics of Consumer Behaviour
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Advertising and Sales Promotion
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Leadership and Team Management
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Entrepreneurship Development
Semester 5
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Introduction to Research Methods
.
Project Management
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Total Quality Management
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Brand Management
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Consumer Behaviour Analytics
.
Digital Business Models
Semester 6
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Corporate Governance in Business
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Small Business Management
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Retail Marketing
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Digital Marketing & E-Commerce
.
Integrated Marketing Communication
.
Project
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is the SRM Sikkim University Online BBA in Digital Marketing valid for an MBA?
Absolutely. The Online BBA in Digital Marketing is a UGC-entitled degree, making you fully eligible to pursue an MBA or any higher education after the 3-year program.
What is the fee structure for the Online BBA in Digital Marketing?
The total program fee is ₹1,17,000. CourseConnect provides zero-cost EMI options for the Online BBA in Digital Marketing starting at approximately ₹3,250 per month.
What eligibility is required for the SRM Sikkim University Online BBA in Digital Marketing?
Applicants must have completed 10+2 with a minimum of 50% marks. The Online BBA in Digital Marketing is perfect for students targeting the creative digital media sector.
How does CourseConnect assist in the Online BBA in Digital Marketing enrollment?
CourseConnect provides end-to-end support for the Online BBA in Digital Marketing, handling your registration, eligibility checks, and university document uploads.
What career prospects follow an Online BBA in Digital Marketing?
You can secure roles like Social Media Manager, SEO Analyst, or Digital Marketing Executive in top global brands after your Online BBA in Digital Marketing.