SRM Online MBA in Marketing management
Course Overview
SRM University's Online MBA in Marketing Management is a dynamic 2-year programme designed to empower professionals with the strategic and analytical tools needed to lead in a global marketplace. The curriculum covers high-demand areas such as digital marketing, consumer behavior analytics, and brand management, aligning with modern industry trends. As a UGC-entitled and AICTE-approved course, it provides the flexibility required for working executives to balance their careers while mastering omnichannel retail and sales strategies. Students will gain practical insights into market research and social media metrics to drive organizational growth. The programme emphasizes creative problem-solving and data-driven marketing decisions to capture evolving consumer needs. Graduates are well-prepared for leadership roles in sectors like e-commerce, advertising, FMCG, and multinational corporate marketing departments.
Course Highlights
Brand Strategy Excellence: Develop frameworks to build and sustain powerful brands in a competitive global environment | Digital Marketing Analytics: Learn to leverage SEO, SEM, and social media data for high-impact marketing campaigns | UGC-Entitled Degree: Earn a prestigious and fully recognized degree from a NAAC A++ rated university | Consumer Insight Mastery: Understand the psychological and social factors driving modern consumer purchasing decisions | Sales & Distribution Management: Master the complexities of managing diverse sales channels and global logistics networks | Flexible Online Format: Access high-quality video lectures and study material anytime through the SRM digital platform | Market Research Techniques: Gain hands-on experience in gathering and interpreting market data for strategic business planning | Omnichannel Retail Strategy: Learn to integrate offline and online customer experiences for seamless brand engagement
Course
Benefits
Strategic Marketing Skills: Develop the high-level analytical and creative skills needed to lead marketing departments in global firms.
Digital-First Career: Stay ahead of the competition by mastering the latest digital tools and social media marketing strategies.
Professional Advancement: Unlock executive-level roles like Brand Manager or Marketing Director in top-tier multinational organizations.
Career Placement Support: Access SRM's dedicated career services and global alumni network for premium job opportunities.
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
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Students with any bachelor's degree in a 10+2+3/ 10+2+4 format are eligible to apply.
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The minimum percentage of marks/CGPA required to be eligible for admission will be prescribed by the Admissions Committee of DOE (Minimum 50% aggregate)
Course
Fees
Total 4 semester
INR 47,250 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,89,000
*Inclusive of all taxes
EMI starting at
INR 7,875 / Month
*Terms & Conditions apply
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Managerial Economics |
| 2 | . | Financial Accounting |
| 3 | . | Marketing Management |
| 4 | . | Operations Management |
| 5 | . | Organizational Behaviour |
| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Legal and Business Environment |
| 2 | . | Ethics and Corporate Social Responsibility |
| 3 | . | Business Statistics and Quantitative Methods |
| 4 | . | Financial Management |
| 5 | . | Human Resource Management |
| 6 | . | Entrepreneurship |
ProfessionalProfiles
Marketing Manager
Brand Manager
Digital Marketing Lead
Market Research Manager
Sales Strategy Manager
TopRecruiters
FAQs
Is SRM University Online MBA in Marketing Management UGC approved and recognized?
Yes, SRM University's Online MBA in Marketing Management is UGC-entitled and widely accepted across India for marketing jobs, brand management roles, and higher studies.
What is the eligibility for MBA Marketing Management online at SRM University?
Graduates from any discipline can apply for SRM University Online MBA in Marketing Management. Fresh graduates and working professionals both find this program suitable.
What is the Online MBA in Marketing Management fees at SRM University?
SRM University offers affordable fees with flexible payment options for Online MBA Marketing Management. Contact CourseConnect for detailed fee structure and admission cycle information.
How to apply for SRM University Online MBA Marketing Management admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, document verification, eligibility check, fee payment, and complete SRM Online MBA Marketing enrollment.
What career opportunities exist after completing Online MBA in Marketing Management from SRM University?
Graduates can work as Marketing Managers, Brand Managers, Digital Marketing Specialists, Product Managers, Sales Managers in MNCs, marketing agencies, startups, and corporate organizations.
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