SRM Online MBA in Marketing management
Course Overview
SRM University's Online MBA in Marketing Management is a dynamic 2-year programme designed to empower professionals with the strategic and analytical tools needed to lead in a global marketplace. The curriculum covers high-demand areas such as digital marketing, consumer behavior analytics, and brand management, aligning with modern industry trends. As a UGC-entitled and AICTE-approved course, it provides the flexibility required for working executives to balance their careers while mastering omnichannel retail and sales strategies. Students will gain practical insights into market research and social media metrics to drive organizational growth. The programme emphasizes creative problem-solving and data-driven marketing decisions to capture evolving consumer needs. Graduates are well-prepared for leadership roles in sectors like e-commerce, advertising, FMCG, and multinational corporate marketing departments.
Accreditations
NAAC A+
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Brand Strategy Excellence: Develop frameworks to build and sustain powerful brands in a competitive global environment | Digital Marketing Analytics: Learn to leverage SEO, SEM, and social media data for high-impact marketing campaigns | UGC-Entitled Degree: Earn a prestigious and fully recognized degree from a NAAC A++ rated university | Consumer Insight Mastery: Understand the psychological and social factors driving modern consumer purchasing decisions | Sales & Distribution Management: Master the complexities of managing diverse sales channels and global logistics networks | Flexible Online Format: Access high-quality video lectures and study material anytime through the SRM digital platform | Market Research Techniques: Gain hands-on experience in gathering and interpreting market data for strategic business planning | Omnichannel Retail Strategy: Learn to integrate offline and online customer experiences for seamless brand engagement
Course Benefits
Strategic Marketing Skills: Develop the high-level analytical and creative skills needed to lead marketing departments in global firms.
Digital-First Career: Stay ahead of the competition by mastering the latest digital tools and social media marketing strategies.
Professional Advancement: Unlock executive-level roles like Brand Manager or Marketing Director in top-tier multinational organizations.
Career Placement Support: Access SRM's dedicated career services and global alumni network for premium job opportunities.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 47,250 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,89,000
*Inclusive of all taxes
EMI starting at
INR 7,875 / Month
*Terms & Conditions apply
Eligibility
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Students with any bachelor's degree in a 10+2+3/ 10+2+4 format are eligible to apply.
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The minimum percentage of marks/CGPA required to be eligible for admission will be prescribed by the Admissions Committee of DOE (Minimum 50% aggregate)
Course Syllabus
Semester 1
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Managerial Economics
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Financial Accounting
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Marketing Management
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Operations Management
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Organizational Behaviour
Semester 2
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Legal and Business Environment
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Ethics and Corporate Social Responsibility
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Business Statistics and Quantitative Methods
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Financial Management
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Human Resource Management
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Entrepreneurship
Semester 3
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Consumer Behavior
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B2B Marketing
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Retail Management
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Marketing Analytics
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Integrated Marketing Communications
Semester 4
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Customer Analytics
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Product and Brand Management
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Social Media and Digital Marketing
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Indian Models in Entrepreneurship
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Retail Brand Management
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Event Management
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is SRM University Online MBA in Marketing Management UGC approved and recognized?
Yes, SRM University's Online MBA in Marketing Management is UGC-entitled and widely accepted across India for marketing jobs, brand management roles, and higher studies.
What is the eligibility for MBA Marketing Management online at SRM University?
Graduates from any discipline can apply for SRM University Online MBA in Marketing Management. Fresh graduates and working professionals both find this program suitable.
What is the Online MBA in Marketing Management fees at SRM University?
SRM University offers affordable fees with flexible payment options for Online MBA Marketing Management. Contact CourseConnect for detailed fee structure and admission cycle information.
How to apply for SRM University Online MBA Marketing Management admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, document verification, eligibility check, fee payment, and complete SRM Online MBA Marketing enrollment.
What career opportunities exist after completing Online MBA in Marketing Management from SRM University?
Graduates can work as Marketing Managers, Brand Managers, Digital Marketing Specialists, Product Managers, Sales Managers in MNCs, marketing agencies, startups, and corporate organizations.