Symbiosis Online BBA in Marketing Management
Course Overview
Symbiosis University's Online BBA in Marketing Management is a dynamic 3-year undergraduate programme designed for creative thinkers and future brand leaders. This course focuses on building expertise in consumer behavior, digital marketing, and strategic brand management. The curriculum incorporates modern trends such as social media analytics, influencer marketing, and e-commerce strategies to ensure students are ready for the digital age. Approved by the UGC, this online BBA provides a flexible learning path for students and professionals to master market research and sales techniques. The programme utilizes interactive case studies and virtual projects to provide practical exposure to global marketing challenges. Graduates are prepared to excel in fast-paced sectors like advertising, retail, FMCG, and digital agencies.
Accreditations
NAAC A Grade
NIRF Ranking
UGC Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Digital Brand Strategy: Learn to build and manage powerful brands across various digital and traditional platforms effectively | Consumer Behaviour Analysis: Understand the psychological factors that drive consumer purchasing decisions in modern markets | UGC Approved Degree: Receive a recognized qualification from a premier NAAC A++ accredited university in India | Social Media Marketing: Master the tools and techniques for engaging audiences on platforms like LinkedIn and Instagram | Market Research Proficiency: Gain skills in data collection and analysis to identify emerging market trends and opportunities | E-commerce Management: Understand the operational and strategic aspects of running successful online retail businesses | Integrated Marketing Communications: Learn to synchronize advertising, PR, and sales promotion for maximum brand impact | Sales and Distribution: Master the complexities of managing sales teams and optimizing global distribution networks
Course Benefits
Creative Marketing Mastery Develop the ability to craft compelling brand stories and execute data-driven marketing campaigns successfully.
High-Growth Career Opportunities Qualify for rewarding roles in top-tier advertising agencies, FMCG giants, and tech-driven startups.
Cutting-Edge Digital Skills Gain hands-on experience with SEO, SEM, and analytics tools vital for modern marketing professionals.
Global Professional Network Connect with industry experts and a vast alumni base through Symbiosis's prestigious professional community.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 25,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 4,167 / Month
*Terms & Conditions apply
Eligibility
- »
Passed Standard XII (10+2) or equivalent examination from any recognized Board with a minimum of 50% marks or equivalent grade.
(45% Marks or equivalent grade for Scheduled Caste/ Scheduled Tribes).
Course Syllabus
Semester 1
.
Basics of Management Information Systems
.
Business Accounting
.
Business Entrepreneurship
.
Organizational Behaviour
.
Principles of Microeconomics
.
Management Essentials
.
Business Mathematics Financial Management
Semester 2
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Business Statistics
.
Environmental Studies
.
Fundamentals of Marketing
.
Management Accounting
.
Macroeconomic Theory
.
Human Resource Management
.
Corporate Governance and Ethics
Semester 3
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Business Laws
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Research Methodology
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Managerial Competencies Career Development
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Introduction to Digital Marketing
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Consumer Behaviour and Insights
.
Fundamentals of Services Marketing
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Export Import Management
.
Financial Services
Semester 4
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Operations Research
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Service Learning
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Project I
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Conversational Skills in French
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Business Communication
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Data Analytics using MS-Excel
.
Fundamentals of BrandManagement
Semester 5
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Project II
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Corporate Internship
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Emotional Intelligence for Personal Growth
.
India's Foreign Trade
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Sales and Distribution Management
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Fundamentals of Rural Marketing
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Fundamentals of B2B Marketing
Semester 6
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Fundamentals of Quality Management
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Global Business Environment
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Performance Management System
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Advertising and Public Relations
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Elementary Retail Marketing
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Fundamentals of Marketing Research
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Basics of International Marketing
Semester 7
Workforce Planning
International Economics Theory and Practice
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
What is the eligibility for Online BBA in Marketing Management at Symbiosis?
Candidates must have completed 10+2 (Higher Secondary) from a recognized board with the required minimum marks. Students from any stream can apply.
What is the duration of the Online BBA in Marketing Management program?
The program is typically 3 years in duration and divided into six semesters. It is designed for flexible online learning.
Is the Online BBA in Marketing Management degree valid?
Yes, the online BBA degree is offered as per university and regulatory guidelines. It is valid for higher studies and career opportunities, subject to approval norms.
What subjects are covered in Online BBA in Marketing Management?
The course generally includes Principles of Marketing, Consumer Behavior, Digital Marketing, Sales Management, Brand Management, and Business Communication.
What are the career opportunities after Online BBA in Marketing Management?
Graduates can work as Marketing Executives, Sales Coordinators, Digital Marketing Assistants, Brand Executives, or pursue an MBA for advanced career growth.