Madras ODL Diploma in Marketing Management
Course Overview
IDE Madras offers this Diploma through distance mode. NAAC A++ backs this course. UGC-DEB also approves it fully. Students finish in 1 year through IDE Madras.
This Diploma covers Marketing Basics and Consumer Behaviour. You also study Advertising. Sales Techniques round out the mix.
Students build marketing and sales skills fast. Self-study material at IDE Madras supports this well.
Grads unlock entry-level roles in sales and marketing. IDE Madras also preps you for further business study.
Accreditations
The University of Madras is NAAC A++ accredited and its Institute of Distance Education is UGC-DEB approved. Founded in 1857, it is one of India's oldest and most recognised public universities.
NAAC A++
DEB
NIRF
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- IDE Madras holds NAAC A++ status. UGC-DEB backs this Diploma fully.
- The University of Madras ranks 13th under NIRF nationally. This adds strong trust to every IDE Madras credential.
- This Diploma builds practical marketing fundamentals fast. That suits learners entering sales and marketing roles.
- IDE Madras plans this course step by step. Self-study material supports learners fully.
- Any degree or 10+2 gets you in, depending on the level. Apply now at ideunom.ac.in.
- Fees stay affordable at IDE Madras. Confirm the exact amount with the institute directly.
Course Benefits
Earn a trusted Diploma from the University of Madras. This UGC-DEB credential builds real marketing skills.
Build strategy and sales skills fast. These skills unlock entry-level marketing jobs.
Complete this Diploma without quitting your job. Self-paced study fits busy schedules
Access IDE Madras's decades of distance-learning experience. The institute has run since 1981.
Course Fees
The fee structure for this Madras ODL Diploma in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 6,400 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 12,800
*Inclusive of all taxes
EMI starting at
INR 1,067 / Month
*Terms & Conditions apply
Eligibility
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Candidates who have qualified for a Degree of this University or any other University recognised by
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UGC/AIU accepted as equivalent thereto by this University under 10+2+3 (or) 10+3+2 (or)
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11+1+3 (or) 11+2+2 pattern are eligible for admission to the Diploma Programme.
Who Can Apply ?
• Applicants with a Class 12 pass, though some specialised diplomas prefer a related bachelor's degree can apply to this marketing management program.
• Working professionals switching into marketing management gain an affordable, government-university path without leaving their job.
• Ready to apply? Admission is largely merit-based; confirm the current cycle on the IDE, University of Madras portal.
Course Syllabus
Semester 1
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Management Principles and Business Ethics
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Organizational Behaviour
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Accounting for Manager
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Managerial Economics
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Innovation and Entrepreneurship
Semester 2
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Advertising and Sales Promotion
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Marketing Research and Consumer Behaviour
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Brand Management
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Marketing Management
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Project Report
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Social Media Executive | ₹6 LPA | Market Research, Content Strategy, Google Ads | 22 |
| Brand Manager, Marketing Manager, Category Manager | ₹15 LPA | Campaign Management, Consumer Insights, SEO | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from University of Madras
FAQs
What is the cost of the Madras University ODL Diploma in Marketing Management?
The cost of the ODL Diploma in Marketing Management is ₹12,800 for the full one-year programme. Great value. Check the latest fee details before you apply.
What will I study in the Madras University ODL Diploma in Marketing Management?
You'll cover marketing principles, consumer behaviour, sales management, and advertising. Solid branding and market research topics too. This builds real practical skills for marketing-related roles.
How can I apply for the Diploma in Marketing Management through ODL at Madras University?
Complete the admission application through the University of Madras. Submit your academic documents. Simple process. CourseConnect's friendly team can guide you through every step.
Can I complete the Madras University ODL Diploma in Marketing Management in 1 year?
Yes, the duration of the course is one year. Standard timeline. Complete the coursework and exams within that duration.
Am I eligible for the Madras University ODL Diploma in Marketing Management?
Any completed bachelor's degree from the University of Madras or another UGC/AIU-recognised university under the 10+2+3 pattern makes you eligible.
Can I do the University of Madras ODL Diploma in Marketing Management while working?
Yes. Open and Distance Learning gives you real flexibility. Pursue the diploma alongside your professional responsibilities.
Is the Madras University ODL Diploma in Marketing Management valid?
Yes, approved by the UGC and offered through the University of Madras's Open and Distance Learning mode.
Is the University of Madras ODL Diploma in Marketing Management valid?
Yes, a good fit if you like marketing, sales, or branding. It develops strong skills in consumer behaviour and market research.
What is the salary after completing the Madras University ODL Diploma in Marketing Management?
Around ₹8,00,000 a year on average. A promising range. It grows further with marketing expertise and relevant industry experience.
What job opportunities are available after the University of Madras ODL Diploma in Marketing Management?
Job options include Marketing Executive, Sales Executive, Brand Executive, and Business Development Executive. Further qualifications can help expand these opportunities.