UPES Online BBA in Marketing
Course Overview
UPES gives a strong 3-year online BBA in Marketing, built for class 12 students who want top brand and digital careers.
Students gain brand and sales skills, and learn Google Ads, market research, and consumer tools each term.
Students build strong digital brand and campaign skills, and sharpen their market data and report work every week.
Graduates win top Sales and Brand trainee roles, and top FMCG and agency firms hire UPES grads with great pay.
Accreditations
UPES is NAAC A grade accredited (CGPA 3.02) and UGC-DEB approved. The online MBA also holds AICTE approval, and degrees carry WES recognition for the US and Canada.
DEB
NIRF
AICTE
AIU
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- UPES holds UGC-DEB nod, and this online marketing in bba in upes meets all national study rules. FMCG and agency firms trust UPES, and they accept the bba in marketing in online in upes with great faith. The bachelors degree in marketing online program in upes covers brand, Google Ads, market research, and consumer tools, and live labs make each class real. A class 12 pass gets students in, and no exam holds them back at all. UPES staff teach live brand cases, and real FMCG work shapes each module and builds great skills. Students build a strong brand plan and a campaign capstone, and this final work proves true marketing skill. The bba marketing degree in online in upes suits all class 12 students, and has wide scope.
Course Benefits
UPES gives this UGC-DEB BBA in Marketing, and its 3-year plan suits all class 12 students who want top brand careers.
Students master brand, Google Ads, and market research skills, and real labs each term build true marketing work skills fast.
UPES links students to top FMCG and agency firms, and Sales and Brand trainee roles open up wide.
Low fees and EMI plans help students join, and a class 12 pass is all they need to start today.
Course Fees
The fee structure for this UPES Online BBA in Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 25,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 4,167 / Month
*Terms & Conditions apply
Eligibility
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Minimum 45 percent marks or equivalent in XII from a recognized board.
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Minimum 45 percent marks or equivalent in 3 years diploma recognized by AICTE after SSC (class X).
Who Can Apply ?
• Students with a Class 12 pass with 45% marks (any stream) can apply directly to this marketing program.
• Working professionals switching into marketing gain a flexible, fully online path without leaving their job.
• Ready to grow fast? Apply today, admissions run on a rolling basis for most UPES Online programs.
Course Syllabus
Semester 1
Management & Leadership
Organizational Behaviour
Business Economics
Business Communication
Business Accounting
Semester 2
Financial Management
Human Resource Management
Operations Management
Essentials of Marketing Management
Quantitative Techniques
Semester 3
Research Methods
Business Computing & IT Applications
Business Analytics for Managers
International Business
Essentials of Entrepreneurship
Semester 4
Data Visualization
Total Quality Management
Basics of Digital Marketing
Services Marketing
Managing Customer Relationships
Semester 5
Strategic Management
Basics of Artificial Intelligence
Managing Brands
Sales and Distribution Management
Consumer Behaviour & Market Research
Synopsis
Semester 6
Essentials of Logistics & Supply Chain Management
Integrated Marketing Communication
Legal Environment of Business
Dissertation
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Social Media Executive | ₹6 LPA | Market Research, Content Strategy, Google Ads | 22 |
| Brand Manager, Marketing Manager, Category Manager | ₹15 LPA | Campaign Management, Consumer Insights, SEO | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from UPES Online
FAQs
What is the cost for the UPES Online BBA in Marketing?
The total fee is ₹1,50,000 for the three-year programme. Check the latest fee structure before you apply.
What does the Online Marketing in BBA at UPES cover?
The BBA in Online Marketing covers marketing strategy and consumer behaviour. You'll also learn branding and sales. Digital marketing, market research, and promotions round it out nicely. It gives you real, practical insight into how businesses win customers.
How can I apply for the University of Petroleum and Energy Studies BBA in Marketing?
Complete the online application first. Then submit your academic and identity documents. Follow the latest steps from UPES. Need a hand? CourseConnect's admission counselling team is happy to guide you through it.
Can I complete the UPES Online BBA in Marketing in 1 year?
No, the total duration of the course is three years, start to finish. A well-structured programme with solid business basics and specialised marketing knowledge.
Who is eligible for the BBA in Marketing Online at UPES?
You'll need at least 45% marks in Class XII from a recognised board. A three-year AICTE-recognised diploma after Class X, with 45% marks, works well too.
Can I do a Bachelor's Degree in Marketing Program at UPES online?
Yes, and it's a good fit for future-ready students. The format stays flexible, so you can build useful marketing skills alongside other commitments.
Is the University of Petroleum and Energy Studies Online BBA in Marketing valid?
UPES offers this programme with proper institutional standing as per UGC. That's reassuring. Still, check the latest university and regulatory updates to confirm current approval status.
Is the BBA Marketing Degree Online at UPES worth it?
If marketing or digital marketing interests you, definitely. The programme mixes solid business basics with valuable marketing skills. A good step for your career too.
Is the UPES Online BBA in Marketing highly paid?
Around ₹6,00,000 a year on average. A promising number to start with. Real earnings shift with your skills, experience, and role.
What jobs are available after the University of Petroleum and Energy Studies Online BBA in Marketing?
You could become a Marketing Executive or Digital Marketing Executive. Brand Associate and Sales Executive are strong options too. Advertising, FMCG, retail, and e-commerce industries all welcome these skills.