UPES Online MBA in Marketing Management
Course Overview
UPES gives a strong 2-year online MBA in Marketing, built for brand pros who want top CMO-track careers.
Students gain brand and sales skills, and learn Google Ads, market research, and campaign tools each term.
Students build strong brand plans and digital skills, and sharpen their market data and report work every week.
Graduates win top Brand and CMO-track roles, and top FMCG and agency firms hire UPES grads with great pay.
Accreditations
UPES is NAAC A grade accredited (CGPA 3.02) and UGC-DEB approved. The online MBA also holds AICTE approval, and degrees carry WES recognition for the US and Canada.
DEB
NIRF
AICTE
AIU
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- UPES holds UGC-DEB nod, and this online mba in marketing management in upes meets all national study rules. FMCG and agency firms trust UPES, and they accept the marketing management in mba online in upes with great faith. The mba in marketing management online in upes covers brand, Google Ads, market research, and campaign tools, and live labs make each class real. Any degree gets students in, and no exam holds them back at all. UPES staff teach live brand cases, and real FMCG work shapes each module and builds great skills. Students build a strong brand plan and a campaign capstone, and this final work proves true marketing skill. The mba marketing management course online in upes suits all brand pros, and has wide scope.
Course Benefits
UPES gives this UGC-DEB MBA in Marketing, and its 2-year plan suits all brand and FMCG pros well.
Students master brand, Google Ads, and market research skills, and real labs each term build true marketing work skills fast.
UPES links students to top FMCG and agency firms, and Brand and CMO-track jobs open up wide.
Low fees and EMI plans help students join, and any degree is all they need to start today.
Course Fees
The fee structure for this UPES Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 43,750 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,75,000
*Inclusive of all taxes
EMI starting at
INR 7,292 / Month
*Terms & Conditions apply
Eligibility
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Bachelor's degree or equivalent in any discipline from a recognized university/institution with minimum 50 percent aggregate marks.
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Candidates who have completed their graduation through Online Learning or Open and Distance Learning Mode from any University/institution recognized by the UGC DEB (Distance Education Bureau) are also eligible to apply.
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OR
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- Candidates who have completed professional qualifications viz. CA, CS or ICWA are eligible to apply.
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OR
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- Relaxation in Eligibility Criteria for Candidates with Work Experience :
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Candidates with minimum 2 years of work experience must have Bachelor's degree or equivalent in any discipline from a recognized university/institution with minimum 45 percent aggregate marks.
Who Can Apply ?
• Graduates with a bachelor's degree with 50% marks (45% for reserved category) can apply directly to this marketing management program.
• Working professionals switching into marketing management gain a flexible, fully online path without leaving their job.
• Ready to grow fast? Apply today, admissions run on a rolling basis for most UPES Online programs.
Course Syllabus
Semester 1
Managerial Economics
Accounting for Managers
Marketing Management
Quantitative Techniques for Managers
Operations Management
Semester 2
Organisational Behaviour & Human Resource Management
Business Analytics for Managers
Project Management
Financial Management
Research Methodology
Semester 3
Consumer Behaviour in Digital World
Sales and Channel Management
Digital Brand Management
Customer Relationship Management
Services Marketing
Semester 4
Strategic Management
Digital Marketing
Integrated Marketing Communication
Innovation & Entrepreneurship
Dissertation
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Social Media Executive | ₹6 LPA | Market Research, Content Strategy, Google Ads | 22 |
| Brand Manager, Marketing Manager, Category Manager | ₹15 LPA | Campaign Management, Consumer Insights, SEO | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from UPES Online
FAQs
What is the cost of the UPES Online MBA in Marketing Management?
The total fee is ₹1,75,000 for the two-year programme. Students should also check the latest fee structure before applying.
What subjects do I need to study for an Online MBA in Marketing Management at UPES?
This MBA covers marketing strategy and consumer behaviour. You'll also learn brand management and digital marketing. Sales management, market research, and business analytics round it out. The programme builds a strong, well-rounded mix of skills.
What is the application process for the Marketing Management MBA Online at UPES?
Complete the online application first. Then submit your academic and identity documents. Follow the latest steps from UPES, University of Petroleum and Energy Studies. Need a hand? CourseConnect's admission counselling team is happy to guide you through it.
What is the duration of the UPES Online MBA in Marketing Management?
The total duration is two years, in a well-structured format. The online setup lets you pursue this degree while managing work or other commitments.
What is the eligibility for the MBA in Marketing Management Online at University of Petroleum and Energy Studies?
You'll need a bachelor's degree in any discipline with at least 50% marks. Graduates from UGC-DEB-recognised online or ODL programmes are eligible too. CA, CS, or ICWA qualifications also work well. With two years of work experience, the requirement drops to 45% marks.
Can I do MBA Marketing Management Course Online at UPES while working?
Yes, and it fits busy careers well. The programme offers real flexibility, so you can build strong marketing skills while continuing your career.
Is the University of Petroleum and Energy Studies Online MBA in Marketing Management valid?
UPES is a UGC-recognised university. That's reassuring. Still, check the latest UGC and university updates to confirm current approval status.
Is the Online MBA in Marketing Management at UPES worth it?
Yes, if brand management or digital marketing interests you. The programme mixes specialised marketing knowledge with useful management skills. A strong option for career growth too.
What is the average salary after completing the UPES Online MBA in Marketing Management?
Around ₹8,00,000 a year on average. A promising number to start with. Actual earnings vary with experience, skills, job position, employer, and location.
What jobs can I get after the UPES Online MBA in Marketing Management?
You could land roles like Marketing Manager or Brand Manager. Digital Marketing Manager and Sales Manager are strong options too. Retail, e-commerce, advertising, and FMCG sectors all welcome these skills.