VGU Online BBA in Retail Management
Course Overview
Vivekananda Global University’s Online BBA in Retail Management is a 3‑year (6 semester) programme for learners who want to manage store operations, merchandising, supply, and omni‑channel retail. The curriculum blends core business with retail buying, category management, pricing, visual merchandising, CRM, inventory, logistics and analytics. This UGC‑entitled online degree from a NAAC A+ university offers recorded content, weekly live sessions and projects on real retail problems. You will practise assortment planning and footfall‑to‑conversion optimisation. Graduates can work in store supervision, merchandising, retail operations, e‑commerce and supply chain roles.
Accreditations
NAAC A+
DEB
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Retail Fundamentals: Understand formats, KPIs and omni‑channel dynamics
- Merchandising & Buying: Plan assortments, vendor terms and category roles
- Store Operations: Manage staff, SOPs, inventory and shrinkage control
- Visual Merchandising: Design displays that drive conversion and AOV
- Pricing & Promotions: Use markdowns, bundles and loyalty programs
- CRM & Service: Improve NPS with service standards and training
- Retail Analytics: Track sell‑through, footfall and conversion dashboards
- Projects & Internships: Solve live retail problems and present findings
Course Benefits
Operate Retail Efficiently
Master store operations, merchandising and category fundamentals that drive profitability.
Compete Omni‑Channel
Understand how physical and digital retail integrate for customer convenience.
Decide with Data
Use retail analytics for assortment, pricing and promotions decisions.
Career Enablement
Access internships, resume clinics and recruiter networks via VGU.
Course Fees
The fee structure for this VGU Online BBA in Retail Management is designed to be affordable and flexible for both freshers and working professionals
Total 5 semester
INR 26,400 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,32,000
*Inclusive of all taxes
EMI starting at
INR 3,667 / Month
*Terms & Conditions apply
Eligibility
- »
10+2 (any stream) with minimum 50% marks
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Freshers and retail employees seeking growth are eligible
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Admission on merit; bridge modules for non‑commerce backgrounds
Course Syllabus
Semester 1
VGBBARE101
Principles of Management
VGBBARE102
Managerial Economics
VGBBARE103
Financial Accounting
VGBBARE104
Business Communication
VGBBARE105
Business Mathematics
Semester 2
VGBBARE201
Retail Concepts & Formats
VGBBARE202
Consumer Behaviour
VGBBARE203
Retail Marketing & Brand
VGBBARE204
Store Operations Management
VGBBARE205
Business Statistics
Semester 3
VGBBARE301
Merchandising & Category Management
VGBBARE302
Retail Buying & Vendor Management
VGBBARE303
Visual Merchandising
VGBBARE304
Pricing & Promotion Management
VGBBARE305
Retail Analytics & BI
Semester 4
VGBBARE401
CRM & Loyalty Programs
VGBBARE402
E-Commerce & Marketplace Operations
VGBBARE403
Inventory & Supply Chain in Retail
VGBBARE404
Service Excellence & Training
VGBBARE405
Mini Project I
Semester 5
VGBBARE501
Omni-Channel Strategy
VGBBARE502
Franchise & Expansion
VGBBARE503
Financial Management for Retail
VGBBARE504
Legal & Ethical Issues in Retail
VGBBARE505
Elective: Private Labels
Semester 6
VGBBARE601
Strategic Management in Retail
VGBBARE602
Professional Practice & Seminar
VGBBARE603
Entrepreneurship in Retail
VGBBARE604
Operations Excellence & Audits
VGBBARE605
Capstone Project & Internship
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is prior retail experience necessary for this Online BBA in Retail Management?
No prior experience is needed — Vivekananda Global University teaches retail fundamentals for career-ready skills.
Are internships available in Vivekananda Global University for this Online BBA in Retail Management course?
Yes, Vivekananda Global University offers projects and internships with retail partners, providing hands-on industry experience and career-ready skills in retail management
Is this Vivekananda Global University Online BBA in Retail Management degree recognised?
Yes, VGU’s online BBA is UGC‑entitled from a NAAC A+ university.
How are classes delivered in Vivekananda Global University?
Classes at Vivekananda Global University feature weekly live sessions with recorded lectures and assignments for flexible, industry-ready learning.
How are exams held in Vivekananda Global University?
Exams at Vivekananda Global University include assignments, quizzes, projects, and proctored online exams, ensuring rigorous, industry-aligned assessment for career-ready retail management skills.