VTU Online BBA In Digital Marketing
Course Overview
Earn a UGC-DEB approved Online BBA in Digital Marketing from VTU. This 3-year course runs fully online across 6 semesters.
Master SEO, SEM, social media marketing, and content strategy. Digital entrepreneurship and analytics build core skills.
Build strong campaign-planning and consumer-behaviour skills. Case studies and practical projects sharpen this training.
Unlock roles like Digital Marketing Executive and Social Media Manager. Agencies and e-commerce firms value this degree.
Accreditations
VTU is UGC-DEB approved, AICTE approved, and NAAC B++ accredited. Employers, banks, and government bodies accept this online degree as valid.
NAAC B++
AIU
NIRF
AICTE
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- VTU holds NAAC accreditation and UGC-DEB approval. AICTE approval backs this degree wherever applicable.
- VTU ranks 75th in NIRF's University category for 2024. WES also recognizes VTU Online for credential assessments.
- Study consumer behaviour and data-driven campaign decisions. These subjects round out the digital marketing curriculum.
- Build strong business fundamentals across all six semesters. Practical projects apply digital tools throughout the course.
- Class 12 pass in any stream meets the eligibility bar. Apply now at VTU Online.
- Confirm the exact current fee directly with VTU admissions, since third-party sources report different figures.
Course Benefits
Earn a UGC-entitled BBA in Digital Marketing from VTU. This degree matches any regular campus BBA in value.
Build skills in SEO, SEM, and analytics. These skills power Digital Marketing Executive careers.
Complete this BBA online while balancing work or study. Recorded lectures and live classes fit any schedule.
Access VTU's LMS and faculty support. This flexible format suits working professionals and students alike.
Course Fees
The fee structure for this VTU Online BBA In Digital Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 17,096 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,02,578
*Inclusive of all taxes
EMI starting at
INR 2,849 / Month
*Terms & Conditions apply
Eligibility
- »
Candidate should have passed in 10 + 2 / Diploma of any stream / Any Equivalent Certificate to PUC
Who Can Apply ?
• Students with a Class 12 pass with 45% marks (any stream for BBA, Mathematics required for BCA) can apply directly to this VTU BBA Digital Marketing Online program.
• Working professionals switching into digital marketing gain a flexible, fully online path without leaving their job.
• Ready to grow fast? Apply today, no entrance test needed for most VTU Online applicants.
Course Syllabus
Semester 1
Management & Organizational Behaviour
Business Economics
Fundamentals of Statistics
Principles of Marketing
Business Communication
Semester 2
Financial Accounting
Computer Applications in Business
Fundamentals of Digital Marketing
Human Resources Management
Fundamentals of Research Methodology
Semester 3
Marketing Analytics
Financial Management
Strategic Management
Digital Entrepreneurship
Consumer Behaviour in Digital Era
Indian Constitution
Semester 4
Management Information System
Integrated Marketing Management
Brand Management in Digital Era
Customer Relationship Management
Fundamentals of IoT for Business
Universal Human Values
Semester 5
Website Design & Development
Content Marketing
Search Engine Optimization
Social Media Marketing
Personality Development & Employability Skills
Semester 6
Influencer Marketing
Affiliate Marketing
Neuro Marketing
Project Work
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Executive, E-Commerce Associate, SEO Executive | 600000 | Google Analytics, Meta Ads, SEO | 22 |
| Digital Marketing Manager, E-Commerce Manager, Performance Marketing Manager | 1500000 | Marketing Automation, Conversion Optimisation, Paid Media | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from VTU
FAQs
What is the course fee of the Visvesvaraya Technological University Online BBA in Digital Marketing program?
The course fee is ₹1,02,578 — an affordable price. That gets you a specialised BBA degree with real, practical digital marketing skills built in.
What subjects do I need to study in the VTU Online BBA in Digital Marketing?
Digital marketing, SEO, social media marketing, content marketing, online advertising, and marketing analytics. Together, these give you a strong sense of how businesses grow online.
How can I apply for the Online BBA in Digital Marketing from VTU?
Complete the application process and submit your academic documents. Course Connect offers helpful support to guide you through each step smoothly.
How long does the Visvesvaraya Technological University BBA in Digital Marketing Online Program take to complete?
Three years, split into semesters. This structure lets you build your knowledge gradually, at a comfortable pace.
Am I eligible to apply for the BBA in Digital Marketing Degree from VTU Online?
Yes, if you've completed 10+2 or an equivalent qualification from a recognised board. That keeps thing simple.
Can I study the VTU Online BBA in Digital Marketing while working?
Yes, and it's a convenient setup. This online format is convenient for working professionals who want to keep growing their career alongside their studies.
Is the VTU Online BBA in Digital Marketing valid?
Yes, and that's reassuring. It's offered under the UGC framework, giving you a recognised undergraduate degree with a digital marketing specialisation.
Is the VTU Online BBA in Digital Marketing good to pursue?
Yes, if SEO, social media, or digital business growth interests you. It combines solid business fundamentals with relevant digital marketing skills.
What is the package for Online BBA in Digital Marketing From VTU?
Around ₹7,00,000 a year, on average — an encouraging outcome. Your actual pay grows with your skills, portfolio, and expertise in SEO or performance marketing.
What is the scope of the Visvesvaraya Technological University Online BBA in Digital Marketing?
Digital Marketing Executive, SEO Analyst, Social Media Manager, Content Marketing Executive — exciting career paths. With experience, you can grow into managerial and strategic digital marketing roles.