Welingkar Online PGDM Marketing Management
Course Overview
Welingkar offers an Online PGDM in Marketing Management. It runs for 2 years. AICTE approval backs the diploma. Live and recorded sessions stay available.
The course covers brand strategy. Consumer behaviour gets included too. Digital marketing follows. Sales strategy rounds it out across 4 semesters.
Students build campaign planning skills. SEO/SEM grows too. Market research gets practised. Google Analytics and HubSpot build analytics skills.
Graduates step into Brand Manager roles. CMO jobs open too. Growth Marketing Lead roles stay open in FMCG, e-commerce, and tech companies.
Accreditations
Welingkar Institute is AICTE-approved and NBA-accredited — a marketing credential respected by Hindustan Unilever, Amazon, and Nestlé. AICTE-recognised PGDM equivalent to MBA; accepted by FMCG, e-commerce, SaaS, and digital marketing companies.
NBA
AIU
ACBSP
SAQS
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Welingkar's PGDM is AICTE-approved. Hindustan Unilever recognises it. Amazon India accepts this credential too. Nestlé values it for marketing roles.
- NBA accreditation backs this PGDM. Quality benchmarks get ensured. India's marketing industry aligns too. Consumer industry standards stay strong.
- The curriculum covers brand strategy. Performance marketing gets included too. Consumer analytics follows. A brand capstone project rounds it out.
- Students learn Google Analytics. HubSpot follows too. Meta Ads Manager gets included. Canva builds live brand workshop skills.
- Welingkar's placement cell connects 300+ recruiters. Average packages reach ₹7-12 LPA. Marketing PGDM graduates benefit directly. Careers launch fast.
- Apply today for brand management workshops. Google certification preparation follows too. Marketing placement support stays accessible. Readiness builds steadily.
Course Benefits
Earn an AICTE-approved Marketing PGDM from NBA-accredited Welingkar. HUL recognises this credential. Amazon values it too. Top FMCG employers accept it widely.
Access 20+ modules including Brand Strategy. Digital Marketing gets included too. Consumer Analytics follows. Real brand case studies build skills.
Connect with 300+ marketing recruiters. Welingkar's placement cell facilitates this. Average packages reach ₹7 LPA. Career launch stays supported.
Get lifetime access to sessions. HubSpot and Google Analytics practice follow too. Welingkar's marketing alumni network spans 8,000+. Networking value stays strong.
Course Fees
The fee structure for this Welingkar Online PGDM Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 31,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,26,000
*Inclusive of all taxes
EMI starting at
INR 5,250 / Month
*Terms & Conditions apply
Eligibility
- »
Graduation from a recognized Indian university
- »
Graduation from an international university recognized by IGNOU/UGC/AIU or associations such as AMBA, AACSB, or EQUIS
Who Can Apply ?
• Any graduate with 50% marks — commerce, arts, science, or engineering — is eligible; marketing interest is essential.
• Working professionals in sales, digital marketing, or communications with 1–5 years targeting brand or digital leadership roles.
• Apply now — no entrance exam, direct merit-based admission, and Google Analytics certification guidance from semester one.
Course Syllabus
Semester 1
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Principles of Management
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Financial Accounting
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Human Resource Management
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Marketing Management in the Digital Era
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Managerial Economics
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Organisational Behavior
Semester 2
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Strategic Management
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Cost Accounting
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Innovation Management
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Mastering Life Skills and Successful Interview Preparation
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Legal Aspects of Business
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Project WeLike
Semester 3
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Marketing Research
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Consumer Buyer Behavior
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Advertising & Sales Promotion
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Distribution Management
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Marketing Finance
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Semester 4
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Product/Brand Management
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CRM
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Digital Marketing
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Marketing Analytics
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Career Toolkit
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Capstone Project
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Brand Associate, Digital Analyst | ₹4 LPA | SEO/SEM, Google Analytics, Content Creation | 24 |
| Brand Manager, Digital Marketing Lead, Product Marketing Mgr | ₹8 LPA | Campaign Strategy, CRM, Marketing Analytics | 27 |
Top Recruiters
Students pursuing the Welingkar Other PG Courses in Marketing & Sales can explore career opportunities with companies such as Hindustan Unilever, P&G, Nestle India, and Flipkart.
Explore Other Specializations from Welingkar
FAQs
Is the Welingkar Online PGDM in Marketing Management worth it?
Yes. The Welingkar Online PGDM in Marketing Management is worth it for professionals who want a marketing specialization without leaving their job. It is an AICTE-approved program from Welingkar Institute of Management (WeSchool), with a curriculum that includes digital marketing, marketing analytics and brand management.
Is the Welingkar Online PGDM in Marketing Management equivalent to an MBA?
The Welingkar Online PGDM in Marketing Management is a postgraduate diploma, not an MBA degree, but employers treat it as equivalent to an MBA for management roles. The main differences are the title of the qualification and the more job-focused curriculum.
Is the Welingkar Online PGDM in Marketing Management valid for jobs?
Yes. The Welingkar Online PGDM in Marketing Management is AICTE-approved, so it is accepted by employers for marketing and management roles in India.
What is the salary after the Welingkar Online PGDM in Marketing Management?
Graduates of the Welingkar Online PGDM in Marketing Management can expect about ₹3.4 LPA in entry-level roles such as Marketing Executive. In Marketing Manager roles, the average rises to about ₹8.9 LPA, depending on experience, industry and location.
How many hours per week does the Welingkar Online PGDM in Marketing Management need?
The Welingkar Online PGDM in Marketing Management needs about 2 hours of study per day, which is enough to finish it in 2 years alongside a full-time job.
How is the Welingkar Online PGDM in Marketing Management delivered, and are on-campus sessions compulsory?
The Welingkar Online PGDM in Marketing Management is delivered through study materials such as presentations, textbooks and video lectures, which students can use at their own pace. Weekend workshops and on-campus sessions are optional.
Is the Welingkar Online PGDM in Marketing Management suitable for freshers?
Yes. The Welingkar Online PGDM in Marketing Management is open to both fresh graduates and working professionals, so work experience is not required.
What is the fee for the Welingkar Online PGDM in Marketing Management?
The total fee for the Welingkar Online PGDM in Marketing Management is ₹1,26,000. It can be paid in one go at admission or in two installments, ₹66,000 for Year 1 and ₹65,000 for Year 2.
What is the eligibility for the Welingkar Online PGDM in Marketing Management?
Candidates need a bachelor's degree in any stream from a recognized Indian university, or from an international university recognized by IGNOU, UGC or AIU.
What is the admission process for the Welingkar Online PGDM in Marketing Management?
Admission to the Welingkar Online PGDM in Marketing Management needs no entrance exam or group discussion. Candidates apply online, submit their degree certificate and photographs, and pay the fee. Admissions are open for the January and July batches.