

Welingkar Online PGDM Marketing Management



Application Closing soon for Jul 2026 Batch
EMI Starts From: NA
Live Class:Online
Average Salary:₹14.0LPA




Application Closing soon for Jul 2026 Batch
EMI Starts From: NA
Live Class:Online
Average Salary:₹14.0LPAWelingkar's Online PGDM Marketing Management is a comprehensive 2-year hybrid learning programme designed for aspiring marketing professionals and entrepreneurs. The curriculum covers essential areas like Consumer Behavior, Digital Marketing, and Brand Management, while addressing emerging trends such as MarTech and Social Commerce. As an AICTE-approved postgraduate diploma from the prestigious Prin. L. N. Welingkar Institute of Management Development (WeSchool), it combines academic prestige with the flexibility required by working executives. The programme focuses on developing strategic thinking and creative problem-solving skills necessary to thrive in competitive global markets. Graduates are well-prepared to enter dynamic sectors like Advertising, E-commerce, Retail, and FMCG in leadership and strategic roles.
Strategic Brand Management: Learn to build and sustain powerful brand identities in competitive markets
Digital Marketing Integration: Master SEO, SEM, and social media strategies for modern business growth
Consumer Psychology: Understand the underlying drivers of customer behavior to create effective campaigns
Market Research Analytics: Utilize data-driven insights to identify opportunities and optimize marketing spend
Integrated Marketing Communication: Coordinate diverse promotional tools to deliver a consistent brand message
Sales and Distribution: Manage complex distribution channels and lead high-performing sales teams effectively
Product Life Cycle: Develop strategies for product innovation, launch, and long-term portfolio management
Global Marketing Perspective: Understand international market dynamics and cross-cultural consumer trends for expansion.
Accelerated Career Path: Gain the specialized skills required to move into senior marketing and brand management roles globally.
Mastery of Digital Tools: Stay relevant by learning the latest technologies in marketing automation and digital consumer engagement.
Flexible Hybrid Learning: Access high-quality course content and virtual lectures that fit seamlessly into your professional schedule.
Industry Recognized Certification: Earn a prestigious PGDM from an AICTE-approved institute known for its innovation and industry links.
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Graduation from a recognized Indian university
Graduation from an international university recognized by IGNOU/UGC/AIU or associations such as AMBA, AACSB, or EQUIS



Total 4 semester
INR 31,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,26,000
*Inclusive of all taxes
EMI starting at
INR 5,250 / Month
*Terms & Conditions apply
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| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Principles of Management |
| 2 | . | Financial Accounting |
| 3 | . | Human Resource Management |
| 4 | . | Marketing Management in the Digital Era |
| 5 | . | Managerial Economics |
| 6 | . | Organisational Behavior |
| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Strategic Management |
| 2 | . | Cost Accounting |
| 3 | . | Innovation Management |
| 4 | . | Mastering Life Skills and Successful Interview Preparation |
| 5 | . | Legal Aspects of Business |
| 6 | . | Project WeLike |

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