Welingkar Online PGDM Media & Advertising Management

Welingkar's Online PGDM in Media & Advertising Management is a 2-year postgraduate diploma programme. It has four semesters. It is AICTE-approved, and Welingkar Institute is NBA-accredited. The page calls the diploma MBA-equivalent. The course covers media planning, brand communication, digital advertising, and consumer behaviour. Students complete a brand capstone project.

Welingkar requires graduation from a recognised Indian university. It also accepts graduates of international universities recognised by IGNOU, UGC, or AIU. Universities linked to AMBA, AACSB, or EQUIS also qualify. The "Who Can Apply" section asks for 50% marks in any stream. A mass communication background is an advantage. Working professionals with 1 to 4 years in PR, advertising, content, or digital marketing can apply. The page lists no entrance exam.

Welingkar offers direct, merit-based admission for this programme, with no entrance exam. Applicants apply through CourseConnect. Counsellors help with the application and eligibility checks. Applicants then upload documents and pay the fee. Enrollment with Welingkar follows. The page gives no application fee.

Welingkar charges INR 31,500 per semester for this programme. It has four semesters. The full course fee is INR 1,26,000, including all taxes. EMI starts at INR 5,250 per month, and terms and conditions apply. The page says fees may vary. It gives no payment schedule or due dates. Confirm the final amount with a counsellor.

Welingkar covers Marketing Management in the Digital Era, Marketing Research, Advertising & Sales Promotion, Rural Marketing, Internet Marketing, and Advertising A/c planning. It also covers Product/Brand Management, Social media marketing, Media Planning & Buying, and Marketing Analytics. Management subjects include Principles of Management, Financial Accounting, Human Resource Management, Managerial Economics, Organisational Behavior, Strategic Management, Cost Accounting, Innovation Management, and Legal Aspects of Business. The programme also includes Project WeLike, Career Toolkit, and a Capstone Project.

Welingkar teaches digital advertising through Internet Marketing, Social media marketing, and Marketing Analytics. Marketing Management in the Digital Era adds a digital base. Students learn Google Ads Manager, Meta Ads, and Canva. Google Ads and HubSpot build analytics skills. The curriculum also covers influencer marketing. The page lists OTT platforms as a career area. It names no course on emerging media platforms.

Welingkar includes a brand capstone project in Semester 4. Project WeLike appears in Semester 2. Live workshops build real campaign skills. The modules use real campaign case studies. Welingkar offers media internship facilitation and portfolio-building sessions. It also runs recruiter connect events. The page names no project topics or internship partners.

Welingkar builds campaign planning, copywriting, and media buying skills. The course covers media planning and brand communication. Media Planning & Buying and Product/Brand Management are named courses. Advertising & Sales Promotion supports advertising strategy. Google Ads, Meta Ads, HubSpot, and Canva support campaign work. Marketing Analytics builds measurement skills. The page gives no topic details for each course.

Welingkar's placement cell connects students with more than 150 recruiters. The programme offers media internship facilitation and portfolio-building sessions. Recruiter connect events reach agencies. The syllabus includes a Career Toolkit course and a course on life skills and interview preparation. The page lists no placement guarantee.

Welingkar prepares graduates for advertising agencies, media houses, OTT platforms, PR firms, and corporate communications. Entry roles include Media Planner, Copywriter, and Social Media Executive. Senior roles include Brand Manager, Campaign Manager, and PR Manager. The page also lists Advertising Manager, Creative Director, Account Manager, and Content Strategist.