Welingkar Online PGDM Media & Advertising Management
Course Overview
Welingkar's Online PGDM Media & Advertising Management is a creative 2-year programme designed for professionals aiming to lead in the fast-paced world of communications. The curriculum covers essential areas like Media Planning, Creative Strategy, and Digital Branding. As an AICTE-approved postgraduate diploma from WeSchool, it combines marketing principles with specialized insights into the media industry. The flexible hybrid learning format allows professionals in advertising, PR, and content creation to master the business of media without pausing their careers. The programme addresses modern trends such as Influencer Marketing, Programmatic Advertising, and OTT media strategies. Graduates are well-prepared for leadership roles in advertising agencies, media houses, and corporate communication departments worldwide.
Course Highlights
Media Planning and Buying: Learn to strategically select and purchase media space for high-impact advertising campaigns
Creative Strategy Development: Master the art of designing compelling brand messages that resonate with target audiences
Digital Branding Trends: Explore the use of social media and online platforms to build powerful brand identities
Public Relations Mastery: Learn to manage corporate reputations and handle high-stakes media communications effectively
Influencer Marketing Strategy: Understand how to leverage social influencers to drive brand awareness and engagement
Programmatic Advertising: Gain insights into the automated buying and selling of digital advertising space
Media Industry Ethics: Gain a thorough understanding of the legal and ethical frameworks in media
Content Strategy and Design: Learn to create and manage engaging content across various digital and traditional media.
Course
Benefits
Lead Creative Excellence: Develop the strategic and creative skills needed to lead in the global media and advertising industry.
High-Growth Career Path: Position yourself for senior roles in top-tier advertising agencies, media houses, and MNCs.
Flexible Hybrid Learning: Study at your own pace through a modern LMS while maintaining your creative professional career.
Industry-Recognized Pedagogy: Earn an AICTE-approved PGDM from an institute known for its strong creative and marketing focus.
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Have queries or need guidance? Our experts can help you decide.
Eligibility
- »
Graduation from a recognized Indian university
- »
Graduation from an international university recognized by IGNOU/UGC/AIU or associations such as AMBA, AACSB, or EQUIS
Course
Fees
Total 4 semester
INR 31,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,26,000
*Inclusive of all taxes
EMI starting at
INR 5,250 / Month
*Terms & Conditions apply
Talk to our Career Companion
Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Principles of Management |
| 2 | . | Financial Accounting |
| 3 | . | Human Resource Management |
| 4 | . | Marketing Management in the Digital Era |
| 5 | . | Managerial Economics |
| 6 | . | Organisational Behavior |
| S.No | Credit | Subject |
|---|---|---|
| 1 | . | Strategic Management |
| 2 | . | Cost Accounting |
| 3 | . | Innovation Management |
| 4 | . | Mastering Life Skills and Successful Interview Preparation |
| 5 | . | Legal Aspects of Business |
| 6 | . | Project WeLike |
ProfessionalProfiles
Brand Communication Manager
Creative Campaign Manager
Digital Advertising Specialist
Advertising Manager
Media Planning Manager
TopRecruiters
FAQs
What accreditation does Welingkar Online PGDM Media & Advertising Management have?
Welingkar's Online PGDM Media & Advertising Management is AICTE-approved and recognized across India for media, advertising jobs, brand communication roles, and MBA-equivalent status.
What are the entry requirements for Welingkar Online PGDM Media & Advertising Management?
Graduates from recognized universities can apply for Welingkar Online PGDM Media & Advertising Management. Media and advertising professionals find this program particularly suitable.
How much does Welingkar Online PGDM Media & Advertising Management cost?
Welingkar offers competitive fees with flexible payment options for Online PGDM Media & Advertising Management. Contact CourseConnect for detailed fee structure and payment plans.
How to apply for Welingkar Online PGDM Media & Advertising Management admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, eligibility verification, document upload, fee payment, and complete Welingkar enrollment.
What media and advertising careers can I pursue after Welingkar Online PGDM?
Graduates can work as Advertising Managers, Media Planners, Brand Managers, Creative Directors, Account Managers, Content Strategists in advertising agencies, media houses, and brands.
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