Welingkar Online PGDM Media & Advertising Management
Course Overview
Welingkar's Online PGDM Media & Advertising Management is a creative 2-year programme designed for professionals aiming to lead in the fast-paced world of communications. The curriculum covers essential areas like Media Planning, Creative Strategy, and Digital Branding. As an AICTE-approved postgraduate diploma from WeSchool, it combines marketing principles with specialized insights into the media industry. The flexible hybrid learning format allows professionals in advertising, PR, and content creation to master the business of media without pausing their careers. The programme addresses modern trends such as Influencer Marketing, Programmatic Advertising, and OTT media strategies. Graduates are well-prepared for leadership roles in advertising agencies, media houses, and corporate communication departments worldwide.
Accreditations
NAAC A++
NIRF Ranking
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Media Planning and Buying: Learn to strategically select and purchase media space for high-impact advertising campaigns
- Creative Strategy Development: Master the art of designing compelling brand messages that resonate with target audiences
- Digital Branding Trends: Explore the use of social media and online platforms to build powerful brand identities
- Public Relations Mastery: Learn to manage corporate reputations and handle high-stakes media communications effectively
- Influencer Marketing Strategy: Understand how to leverage social influencers to drive brand awareness and engagement
- Programmatic Advertising: Gain insights into the automated buying and selling of digital advertising space
- Media Industry Ethics: Gain a thorough understanding of the legal and ethical frameworks in media
- Content Strategy and Design: Learn to create and manage engaging content across various digital and traditional media.
Course Benefits
Lead Creative Excellence: Develop the strategic and creative skills needed to lead in the global media and advertising industry.
High-Growth Career Path: Position yourself for senior roles in top-tier advertising agencies, media houses, and MNCs.
Flexible Hybrid Learning: Study at your own pace through a modern LMS while maintaining your creative professional career.
Industry-Recognized Pedagogy: Earn an AICTE-approved PGDM from an institute known for its strong creative and marketing focus.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 31,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,26,000
*Inclusive of all taxes
EMI starting at
INR 5,250 / Month
*Terms & Conditions apply
Eligibility
- »
Graduation from a recognized Indian university
- »
Graduation from an international university recognized by IGNOU/UGC/AIU or associations such as AMBA, AACSB, or EQUIS
Course Syllabus
Semester 1
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Principles of Management
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Financial Accounting
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Human Resource Management
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Marketing Management in the Digital Era
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Managerial Economics
.
Organisational Behavior
Semester 2
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Strategic Management
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Cost Accounting
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Innovation Management
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Mastering Life Skills and Successful Interview Preparation
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Legal Aspects of Business
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Project WeLike
Semester 3
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Marketing Research
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Advertising & Sales Promotion
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Rural Marketing
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Internet Marketing
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Advertising A/c planning
Semester 4
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Product/ Brand Management
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Social media marketing
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Media Planning & Buying
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Marketing Analytics
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Career Toolkit
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Capstone Project
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Welingkar
FAQs
What accreditation does Welingkar Online PGDM Media & Advertising Management have?
Welingkar's Online PGDM Media & Advertising Management is AICTE-approved and recognized across India for media, advertising jobs, brand communication roles, and MBA-equivalent status.
What are the entry requirements for Welingkar Online PGDM Media & Advertising Management?
Graduates from recognized universities can apply for Welingkar Online PGDM Media & Advertising Management. Media and advertising professionals find this program particularly suitable.
How much does Welingkar Online PGDM Media & Advertising Management cost?
Welingkar offers competitive fees with flexible payment options for Online PGDM Media & Advertising Management. Contact CourseConnect for detailed fee structure and payment plans.
How to apply for Welingkar Online PGDM Media & Advertising Management admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, eligibility verification, document upload, fee payment, and complete Welingkar enrollment.
What media and advertising careers can I pursue after Welingkar Online PGDM?
Graduates can work as Advertising Managers, Media Planners, Brand Managers, Creative Directors, Account Managers, Content Strategists in advertising agencies, media houses, and brands.