Alagappa Online BBA (Bachelor of Business Administration)

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Course Overview

Alagappa University’s Online BBA is a three‑year undergraduate programme designed for Class 12 pass‑outs and working learners seeking foundational business management skills. The curriculum spans accounting, marketing, HR, operations, business law and basic analytics, helping students build job‑ready capabilities for entry‑level roles. The UGC‑recognized university delivers the programme in a flexible online format with live/recorded classes, assignments and term exams suitable for part‑time study. Students explore emerging themes such as digital marketing, e‑commerce, startup basics and data‑driven decision‑making. The programme prepares graduates for roles in sales, operations support, finance back‑office, HR coordination, retail and services, or for progression to an MBA.

Course Highlights

Industry-Relevant Foundation: Core grounding in management, accounting, marketing, HR and operations
Practical Case Learning: Business cases and assignments to apply concepts to scenarios
Digital & Analytics Basics: Intro to spreadsheets, dashboards and data-driven decisions
Communication Skills: Business communication, presentations and workplace readiness training
Flexible Online Delivery: Live and recorded sessions with assignment-based evaluation
Career Progression Pathways: Strong base to pursue MBA or professional certifications
Entrepreneurship Exposure: Fundamentals of starting and scaling a small business
Assessment Integrity: Proctored term-end exams and continuous internal evaluation

Course

Benefits

Skills you can use Build real-world competence in accounting, marketing, HR and operations with practice-oriented assignments and projects

Faster career starts Position for entry-level roles in sales, operations, finance support, and administration across sectors

Future-ready knowledge Learn digital marketing basics, e-commerce tools and analytics fundamentals aligned to current employer needs

Career support value Guidance on resumes, interview prep and progression pathways to MBA or specialised postgraduate study

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

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Eligibility

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10+2 (any stream) from a recognised board
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Open to freshers and working professionals; no prior work experience required
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Admissions based on eligibility and university norms; bridge support for non-commerce backgrounds

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Course

Fees

Total 6 semester

INR 10,017 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 60,100

*Inclusive of all taxes

EMI starting at

INR 1,669 / Month

*Terms & Conditions apply

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Course Syllabus

S.No	Credit	Subject
1	NABBA101	Principles of Management
2	NABBA102	Business Accounting
3	NABBA103	Business Economics
4	NABBA104	Business Communication
5	NABBA105	Quantitative Techniques

S.No	Credit	Subject
1	NABBA201	Marketing Management
2	NABBA202	Financial Management
3	NABBA203	Human Resource Management
4	NABBA204	Business Law
5	NABBA205	Management Information Systems