Alagappa Online BBA (Bachelor of Business Administration)
Course Overview
Alagappa University’s Online BBA is a three‑year undergraduate programme designed for Class 12 pass‑outs and working learners seeking foundational business management skills. The curriculum spans accounting, marketing, HR, operations, business law and basic analytics, helping students build job‑ready capabilities for entry‑level roles. The UGC‑recognized university delivers the programme in a flexible online format with live/recorded classes, assignments and term exams suitable for part‑time study. Students explore emerging themes such as digital marketing, e‑commerce, startup basics and data‑driven decision‑making. The programme prepares graduates for roles in sales, operations support, finance back‑office, HR coordination, retail and services, or for progression to an MBA.
Accreditations
NAAC A++
DEB
NIRF
QS
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Industry-Relevant Foundation: Core grounding in management, accounting, marketing, HR and operations
- Practical Case Learning: Business cases and assignments to apply concepts to scenarios
- Digital & Analytics Basics: Intro to spreadsheets, dashboards and data-driven decisions
- Communication Skills: Business communication, presentations and workplace readiness training
- Flexible Online Delivery: Live and recorded sessions with assignment-based evaluation
- Career Progression Pathways: Strong base to pursue MBA or professional certifications
- Entrepreneurship Exposure: Fundamentals of starting and scaling a small business
- Assessment Integrity: Proctored term-end exams and continuous internal evaluation
Course Benefits
Skills you can use
Build real-world competence in accounting, marketing, HR and operations with practice-oriented assignments and projects
Faster career starts
Position for entry-level roles in sales, operations, finance support, and administration across sectors
Future-ready knowledge
Learn digital marketing basics, e-commerce tools and analytics fundamentals aligned to current employer needs
Career support value
Guidance on resumes, interview prep and progression pathways to MBA or specialised postgraduate study
Course Fees
The fee structure for this Alagappa Online BBA (Bachelor of Business Administration) is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 10,017 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 60,100
*Inclusive of all taxes
EMI starting at
INR 1,669 / Month
*Terms & Conditions apply
Eligibility
- »
10+2 (any stream) from a recognised board
- »
Open to freshers and working professionals; no prior work experience required
- »
Admissions based on eligibility and university norms; bridge support for non-commerce backgrounds
Course Syllabus
Semester 1
NABBA101
Principles of Management
NABBA102
Business Accounting
NABBA103
Business Economics
NABBA104
Business Communication
NABBA105
Quantitative Techniques
Semester 2
NABBA201
Marketing Management
NABBA202
Financial Management
NABBA203
Human Resource Management
NABBA204
Business Law
NABBA205
Management Information Systems
Semester 3
NABBA301
Operations & Supply Chain Basics
NABBA302
Consumer Behaviour
NABBA303
Cost Accounting
NABBA304
Environmental Studies for Business
NABBA305
Entrepreneurship Fundamentals
Semester 4
NABBA401
Services Marketing
NABBA402
Organisational Behaviour
NABBA403
Banking & Insurance
NABBA404
Spreadsheet Analytics
NABBA405
Research Methods
Semester 5
NABBA501
Digital Marketing
NABBA502
Retail Management
NABBA503
Business Strategy
NABBA504
Financial Statement Analysis
NABBA505
Project Work I
Semester 6
NABBA601
E-Commerce
NABBA602
Talent Acquisition & Payroll Basics
NABBA603
Operations Planning
NABBA604
Business Ethics & CSR
NABBA605
Capstone/Project II
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Alagappa University
FAQs
Is the Online BBA recognised in Alagappa University?
Yes. The degree is offered by a UGC‑recognised university under Online Learning norms in Alagappa University.
How are classes delivered for Online BBA in Alagappa University?
Through a mix of live interactions and recorded lectures with LMS access and assignments in Alagappa University.
Are internships mandatory for Online BBA in Alagappa University?
Internships are optional; industry projects and field assignments are encouraged when feasible in Alagappa University.
What assessments are used for Online BBA in Alagappa University?
Continuous internal evaluation plus proctored end‑semester examinations in Alagappa University.