DPU Online MBA in Marketing Management

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Course Overview

The Online MBA in Marketing Management from DY Patil University is designed for students and professionals who want to build strong careers in marketing and branding. You’ll work on real campaigns, explore consumer behaviour, and learn how to use data to guide marketing decisions. Alongside classroom concepts, you’ll practice on tools and labs so that you graduate not just with knowledge, but with the ability to apply it directly in the workplace. The DY Patil Online MBA certificate adds credibility to your profile and stands out among India’s online MBA programs

Course Highlights

Comprehensive modules in brand strategy, consumer psychology, and integrated marketing
Get hands-on using Google Ads, SEMrush, HubSpot, email platforms, and more
Live projects where you’ll design influencer campaigns and run product launch strategies.
Guest sessions from marketing leaders and industry professionals.
A UGC-recognised MBA that is flexible and designed with working professionals in mind

Course

Benefits

Build strong skills in digital strategy, branding, campaign analytics, and consumer insights to stay competitive

Execute real campaigns using industry-standard tools and platforms.

Attend live or recorded sessions with campaign labs customized for working schedules.

Opportunities in consumer goods, e-commerce, fintech, B2B, pharma, and agencies.DY Patil’s recruiter tie-ups and alumni support give you access to placements in marketing roles. Along with that, the university provides resume building workshops, mock interview sessions, career counselling, and even employee referral opportunities to strengthen your chances of landing the right role.

CourseConnect Benefits

What additional you get from CourseConnect

Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔

Need to consult an Expert?

Have queries or need guidance? Our experts can help you decide.

Eligibility

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Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.

Official certificate layout for DPU Online MBA in Marketing Management featuring a neat, structured, and professional design

Course

Fees

Total 2 semester

INR 94,700 / Semester

*Fees may vary kindly check the actual fee with our counsellor

Full course fee

INR 1,89,400

*Inclusive of all taxes

EMI starting at

INR 7,892 / Month

*Terms & Conditions apply

Talk to our Career Companion

Course Syllabus

S.No	Credit	Subject
1		Principles & Practices of Management
2		Organisational Behaviour
3		Managerial Economics
4		Business Communication
5		Managerial Accounting
6		Research Methodology

S.No	Credit	Subject
1		Human Resource Management
2		Marketing Management
3		Financial Management
4		Operations Management
5		Management Information System
6		Strategic Management & Business Policy
7		Entrepreneurship Development

Personalized counseling helps you choose the best career fit course.

Only accredited and top ranked university programs are made available here.

Complete support for applications, documents, and all required formalities provided.

Placement training ensures you connect with top recruiters for jobs.

Our students consistently achieve better salaries and rapid career growth.

ProfessionalProfiles

Product Marketing Manager

Launches new products, own promos, and coordinates across cross-functional teams.

AVG SALARY22.0 LPA

CRM & Loyalty Manager

Designs customer engagement strategies and loyalty program frameworks. ₹10 – ₹16 LPA

AVG SALARY16.0 LPA

Marketing Consultan

Advises organizations on brand strategy, analytics, and customer engagement.

AVG SALARY25.0 LPA

Brand Manager

Defines and drives brand strategy, market positioning, and equity-building campaigns.

AVG SALARY20.0 LPA

Digital Marketing Manager

Plans and executes SEO, SEM, social media, email, and paid campaigns

AVG SALARY18.0 LPA

Content Strategy Lead

Crafts content plans across blogs, email, social, and video for engagement.

AVG SALARY16.0 LPA

Marketing Analytics Manager

Analyses campaign data and consumer metrics to optimize strategies.

AVG SALARY20.0 LPA

Social Media Campaign Manager

Develops and optimizes campaigns across platforms like Instagram, Facebook, Twitter.

AVG SALARY14.0 LPA

TopRecruiters

FAQs

Is this MBA degree recognised by top marketers?

Yes. It’s a UGC-entitled, accreditation-backed MBA trusted by global marketing firms.

Do I need prior marketing experience?

No. The program begins with fundamentals and progresses into advanced tools.

Are campaign projects or internship options available?

Yes. You’ll work on campaign labs and a final capstone project that mirrors real marketing industry work. You’ll also receive career counselling, resume building, and mock interview training to prepare for placements.

What roles can I target after completing this MBA?

Roles include Brand Manager, Digital Marketing Manager, Content Lead, Marketing Analyst, and Consultant.

Will I learn marketing tools during the course?

Yes. Labs include Google Ads, SEMrush, HubSpot, email platforms, and analytics dashboards

Can I select electives?

Yes. Two electives—such as Business English, Soft Skills, Ethics or Global Marketing—are offered.

How many subjects does the program cover?

Approximately 27 subjects across core marketing and business modules over four semesters.

Can I manage this program alongside full-time work?

Absolutely. The course is designed to match live and recorded sessions with working schedules

Are scholarships or EMI options provided?

Yes. Early-bird scholarships and EMI/loan options are available. Plus, DY Patil’s recruiter network and alumni provide employee referral opportunities, making the DY Patil Online MBA certificate an added advantage in your job search.

What technology do I need?

A laptop or desktop with stable internet and access to live labs is required.

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