DPU Online MBA in Marketing Management
Course Overview
Dr. D.Y. Patil University gives a solid 2-year online MBA in Marketing. Built for brand pros who want to grow.
Students learn brand and sales strong skills, and study digital marketing, GA4, D2C plan, and campaign work each term.
Eager students build real brand and campaign skills, and sharpen market data and customer work every week.
Graduates win Brand Manager and CMO-track roles. And top FMCG and e-trade firms hire DPU proud grads fast.
Accreditations
NAAC A+ Accredited | UGC-DEB Approved Online MBA Degree Recognised by FMCG, E-Commerce & Digital Marketing Employers Nationwide
NAAC A
NIRF
AICTE
ISO
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- DPU holds UGC-DEB nod and NAAC A+ grade. And it meets all national study rules. HUL, Amazon India, and Marico trust DPU, and they back it fully.
- The course covers GA4, Meta Ads Manager, D2C campaign work, and a Marketing Strategy capstone judged by CMOs.
- And live sessions with HUL and Zomato brand managers make each class real. Any degree gets eager students in, and no entrance exam holds them back.
- DPU staff teach live brand cases. And real brand P&L sim labs run each term. Real Pune-Mumbai FMCG and D2C work shapes each module.
- And eager students use real GA4 and Meta Ads tools each week. Eager students build two live brand projects and a marketing capstone.
- And this final work proves true marketing skill. This path connects proud grads to Maharashtra's FMCG and e-trade firms. And DPU grads start at ₹7–10 LPA.
Course Benefits
DPU gives this UGC-DEB and NAAC A+ MBA in Marketing. And it is trusted by HUL, Amazon India, and Marico for campus hiring.
Eager students master GA4, Meta Ads, and D2C campaign work. And real brand labs each term build true CMO-track skill fast.
DPU links eager students to the Pune-Mumbai FMCG and D2C corridor. And Brand Manager and marketing head jobs open wide.
Low fees and EMI plans help eager students join. And live CMO brand mentorship sessions run every term too.
Course Fees
The fee structure for this DPU Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 47,350 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,89,400
*Inclusive of all taxes
EMI starting at
INR 7,892 / Month
*Terms & Conditions apply
Eligibility
- »
Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.
Who Can Apply ?
• Any graduate with minimum 50% marks from a UGC-recognised university is eligible for the DPU Online MBA in Marketing Management.
• Sales executives, digital marketers, or brand coordinators with 1–5 years wanting an MBA for senior marketing management roles should apply now.
• Apply through the marketing management course online MBA from DPU admission portal no CAT/MAT required, rolling admissions, and quick offer letter.
Course Syllabus
Semester 1
Principles & Practices of Management
Organisational Behaviour
Managerial Economics
Business Communication
Managerial Accounting
Research Methodology
Semester 2
Human Resource Management
Marketing Management
Financial Management
Operations Management
Management Information System
Strategic Management & Business Policy
Entrepreneurship Development
Semester 3
Consumer Behavior
Marketing Research
Sales & Distribution Management
Product and Brand Management
Retail Management
Marketing of services
Generic Elective-I - Digital Marketing \ Business English
Semester 4
International Marketing
Integrated Marketing Communication
Generic Elective-II - Soft Skill \ Business Ethics and Corporate Governance
Project Work Report
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Social Media Manager, Brand Associate | 900000 | SEO/SEM, GA4, Content strategy, D2C basics | 21 |
| Brand Manager, Digital Marketing Lead, Product Manager | 1800000 | Brand P&L, D2C strategy, CRM automation | 25 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from DPU
FAQs
Is this MBA degree recognised by top marketers?
Yes. It’s a UGC-entitled, accreditation-backed MBA trusted by global marketing firms.
Do I need prior marketing experience?
No. The program begins with fundamentals and progresses into advanced tools.
Are campaign projects or internship options available?
Yes. You’ll work on campaign labs and a final capstone project that mirrors real marketing industry work. You’ll also receive career counselling, resume building, and mock interview training to prepare for placements.
What roles can I target after completing this MBA?
Roles include Brand Manager, Digital Marketing Manager, Content Lead, Marketing Analyst, and Consultant.
Will I learn marketing tools during the course?
Yes. Labs include Google Ads, SEMrush, HubSpot, email platforms, and analytics dashboards
Can I select electives?
Yes. Two electives—such as Business English, Soft Skills, Ethics or Global Marketing—are offered.
How many subjects does the program cover?
Approximately 27 subjects across core marketing and business modules over four semesters.
Can I manage this program alongside full-time work?
Absolutely. The course is designed to match live and recorded sessions with working schedules
Are scholarships or EMI options provided?
Yes. Early-bird scholarships and EMI/loan options are available. Plus, DY Patil’s recruiter network and alumni provide employee referral opportunities, making the DY Patil Online MBA certificate an added advantage in your job search.
What technology do I need?
A laptop or desktop with stable internet and access to live labs is required.