DPU Online MBA in Marketing Management
Course Overview
The DPU online MBA in marketing explains what drives buying decisions and how to act on them. Your work life continues as usual.
You study brands, ads, sales, and research through case work that tests each choice. Faculty share examples from real markets.
Learners on the DY Patil online MBA in marketing build campaigns and read live data, and projects test their plans. The results go into a portfolio.
Graduates join brand, sales, and digital teams, and some lead whole accounts. Pay rises with results.
Accreditations
UGC Entitled, NAAC A++ Online MBA in Marketing Management 100% industry driven curriculum
NAAC A
NIRF
AICTE
ISO
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- DPU holds a NAAC A++ grade, and the MBA in marketing at DPU online follows UGC-DEB rules. Employers recognise that standard.
- The course runs for four semesters across two years. About 88 credits make up the plan.
- The online MBA in marketing at DPU teaches digital ads, SEO, and brand work, and tools like Google Ads become familiar. Practice builds skill.
- Live classes run on weekends, and recorded lessons help in busy weeks. You can review any missed session.
- HUL and Zomato hire marketing graduates, and drives run twice a year. Preparation starts early.
- Fresh pay sits near ₹5–10 LPA, and strong results can lift it. Experience matters here.
Course Benefits
An online MBA in marketing at DY Patil University holds full campus value. It gives you skills that firms look for today.
Fees stay reasonable at about ₹1.7 lakh in total, and term plans spread the cost. Planning stays simple.
You keep your job while you study and can apply each lesson at work. Learning has an immediate use.
Free mentor hours guide your progress, and alumni links open further contacts. Support lasts beyond the course.
Course Fees
The fee structure for this DPU Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 47,350 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,89,400
*Inclusive of all taxes
EMI starting at
INR 7,892 / Month
*Terms & Conditions apply
Eligibility
- »
Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.
Who Can Apply ?
• Any graduate with minimum 50% marks from a UGC-recognised university is eligible for the DPU Online MBA in Marketing Management.
• Sales executives, digital marketers, or brand coordinators with 1–5 years wanting an MBA for senior marketing management roles should apply now.
• Apply through the marketing management course online MBA from DPU admission portal no CAT/MAT required, rolling admissions, and quick offer letter.
Course Syllabus
Semester 1
Principles & Practices of Management
Organisational Behaviour
Managerial Economics
Business Communication
Managerial Accounting
Research Methodology
Semester 2
Human Resource Management
Marketing Management
Financial Management
Operations Management
Management Information System
Strategic Management & Business Policy
Entrepreneurship Development
Semester 3
Consumer Behavior
Marketing Research
Sales & Distribution Management
Product and Brand Management
Retail Management
Marketing of services
Generic Elective-I - Digital Marketing \ Business English
Semester 4
International Marketing
Integrated Marketing Communication
Generic Elective-II - Soft Skill \ Business Ethics and Corporate Governance
Project Work Report
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Marketing Executive, Social Media Manager, Brand Associate | ₹9 LPA | SEO/SEM, GA4, Content strategy, D2C basics | 21 |
| Brand Manager, Digital Marketing Lead, Product Manager | ₹18 LPA | Brand P&L, D2C strategy, CRM automation | 25 |
Top Recruiters
Students pursuing the DPU Online MBA in Marketing & Sales can explore career opportunities with companies such as Asian Paints, Coca-Cola, PepsiCo, and Hindustan Unilever.
Explore Other Specializations from DPU
FAQs
What are the admission requirements for online MBA in marketing at DPU?
DPU Online MBA in Marketing Management has simple admission requirements. Applicants need a bachelor’s degree in any discipline from a UGC-recognised university. The minimum score is 50%, or 45% for reserved categories. CourseConnect lists no CAT or MAT requirement. DY Patil Online states that prior work experience is not required. Admissions run on a rolling basis. Applicants apply on the DPU admission portal. Free counselling is available through a simple form.
How does the DPU online MBA in marketing management compare with other Indian online MBA programs?
DPU Online MBA in Marketing Management stands out for its marketing-first design. CourseConnect lists 24 subjects across four semesters, including Consumer Behavior, Marketing Research and Brand Management. Students also use Google Ads, SEMrush and HubSpot in campaign labs. Live classes run on weekends, with recordings for missed sessions. The full fee is ₹1,89,400. DY Patil Online lists NAAC A++ and UGC entitlement. Compare fee, accreditation and specializations side by side before you choose.
How much does a DPU online MBA in marketing management cost on average?
DPU Online MBA in Marketing Management costs ₹1,89,400 in total, per CourseConnect. The price includes taxes. It splits into four semester fees of ₹47,350 each. EMI starts at ₹7,892 a month, with terms and conditions. One section of the page mentions about ₹1.7 lakh. DY Patil Online also offers EMI and education-loan options. Confirm the exact fee with a DPU counsellor for a clear plan.
Can I get scholarships or financial aid for DPU online MBA in marketing management programs?
DPU Online MBA in Marketing Management offers several ways to ease costs. CourseConnect highlights early-bird scholarships for 2026 admissions. It also lists EMI starting at ₹7,892 a month. DY Patil Online offers EMI and education-loan options for eligible students. Each semester fee is ₹47,350, which keeps payments spread out. Ask a counsellor for scholarship amounts and rules in writing to plan with confidence.
How to apply for DPU online MBA marketing specialization?
Applying to DPU Online MBA in Marketing Management is quick. Submit your application on the DPU admission portal. Keep your bachelor’s degree marksheet ready. Counsellors help with document checks. Admissions are rolling, and offer letters arrive fast, per CourseConnect. DY Patil Online lists admissions open for Batch 2027. Free counselling is available through a form with OTP verification. Ask your counsellor for the latest intake date.
Is DPU online MBA marketing management accredited in India?
DPU Online MBA in Marketing Management is offered by a UGC-entitled university. CourseConnect says the program follows UGC-DEB rules. DY Patil Online lists NAAC A++ and calls the programs UGC-entitled and AICTE-approved. CourseConnect lists A++ in its highlights and A in another section. Check the NAAC grade and the UGC-DEB approved list before you pay. This gives you full confidence in your degree.
What job roles can I pursue after completing a DPU online MBA in marketing management?
DPU Online MBA in Marketing Management prepares graduates for growing marketing careers. Entry roles include marketing executive, social media manager and brand associate. CourseConnect lists average pay of about ₹9 LPA for these roles. Mid-level roles include brand manager, digital marketing lead and product manager, at about ₹18 LPA. Graduates can also become content leads, marketing analysts and consultants. Salary is not guaranteed, but the skills are in demand.
What is the expected weekly time commitment for DPU’s online MBA in marketing?
DPU Online MBA in Marketing Management is built for working professionals. Live classes run on weekends, so weekdays stay free for your job. Recorded lessons let you catch up on missed sessions. DY Patil Online offers live and recorded lectures 24/7. Neither page lists fixed weekly study hours. Ask a counsellor for the timetable to plan your week with ease.
What is the eligibility criteria for DPU Online MBA in Marketing Management?
DPU Online MBA in Marketing Management welcomes graduates from any stream. You need a bachelor’s degree from a UGC-recognised university. The minimum score is 50%, or 45% for reserved categories. No CAT or MAT is needed. Working professionals, entrepreneurs, fresh graduates and final-year students can apply, per DY Patil Online. CourseConnect targets sales executives, digital marketers and brand coordinators with 1 to 5 years of experience. Experience is a plus, not a rule.
What is the value of an online MBA in marketing from DY Patil University?
DY Patil University’s Online MBA in Marketing Management delivers strong value for marketing careers. The full fee is ₹1,89,400, with EMI from ₹7,892 a month. Students learn through real tools like Google Ads, SEMrush and HubSpot. They finish with a capstone project and campaign labs. CourseConnect names Asian Paints, Coca-Cola, PepsiCo and Hindustan Unilever as employers to explore. DY Patil Online adds lifelong career support and 1,50,000+ alumni. It suits working professionals who want to keep earning while they learn.