DPU Online MBA in Marketing Management
Course Overview
The Online MBA in Marketing Management from DY Patil University is designed for students and professionals who want to build strong careers in marketing and branding. You’ll work on real campaigns, explore consumer behaviour, and learn how to use data to guide marketing decisions. Alongside classroom concepts, you’ll practice on tools and labs so that you graduate not just with knowledge, but with the ability to apply it directly in the workplace. The DY Patil Online MBA certificate adds credibility to your profile and stands out among India’s online MBA programs
Accreditations
UGC-DEB Approved
AICTE Approved
NAAC A+
UGC Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Comprehensive modules in brand strategy, consumer psychology, and integrated marketing
- Get hands-on using Google Ads, SEMrush, HubSpot, email platforms, and more
- Live projects where you’ll design influencer campaigns and run product launch strategies.
- Guest sessions from marketing leaders and industry professionals.
- A UGC-recognised MBA that is flexible and designed with working professionals in mind
Course Benefits
Build strong skills in digital strategy, branding, campaign analytics, and consumer insights to stay competitive
Execute real campaigns using industry-standard tools and platforms.
Attend live or recorded sessions with campaign labs customized for working schedules.
Opportunities in consumer goods, e-commerce, fintech, B2B, pharma, and agencies.DY Patil’s recruiter tie-ups and alumni support give you access to placements in marketing roles. Along with that, the university provides resume building workshops, mock interview sessions, career counselling, and even employee referral opportunities to strengthen your chances of landing the right role.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 94,700 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,89,400
*Inclusive of all taxes
EMI starting at
INR 7,892 / Month
*Terms & Conditions apply
Eligibility
- »
Candidates who have completed a Bachelor’s degree with a minimum of 50% marks for the general category (45% for the reserved category) in any discipline can apply for an online MBA program.
Course Syllabus
Semester 1
Principles & Practices of Management
Organisational Behaviour
Managerial Economics
Business Communication
Managerial Accounting
Research Methodology
Semester 2
Human Resource Management
Marketing Management
Financial Management
Operations Management
Management Information System
Strategic Management & Business Policy
Entrepreneurship Development
Semester 3
Consumer Behavior
Marketing Research
Sales & Distribution Management
Product and Brand Management
Retail Management
Marketing of services
Generic Elective-I - Digital Marketing \ Business English
Semester 4
International Marketing
Integrated Marketing Communication
Generic Elective-II - Soft Skill \ Business Ethics and Corporate Governance
Project Work Report
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from DPU
FAQs
Is this MBA degree recognised by top marketers?
Yes. It’s a UGC-entitled, accreditation-backed MBA trusted by global marketing firms.
Do I need prior marketing experience?
No. The program begins with fundamentals and progresses into advanced tools.
Are campaign projects or internship options available?
Yes. You’ll work on campaign labs and a final capstone project that mirrors real marketing industry work. You’ll also receive career counselling, resume building, and mock interview training to prepare for placements.
What roles can I target after completing this MBA?
Roles include Brand Manager, Digital Marketing Manager, Content Lead, Marketing Analyst, and Consultant.
Will I learn marketing tools during the course?
Yes. Labs include Google Ads, SEMrush, HubSpot, email platforms, and analytics dashboards
Can I select electives?
Yes. Two electives—such as Business English, Soft Skills, Ethics or Global Marketing—are offered.
How many subjects does the program cover?
Approximately 27 subjects across core marketing and business modules over four semesters.
Can I manage this program alongside full-time work?
Absolutely. The course is designed to match live and recorded sessions with working schedules
Are scholarships or EMI options provided?
Yes. Early-bird scholarships and EMI/loan options are available. Plus, DY Patil’s recruiter network and alumni provide employee referral opportunities, making the DY Patil Online MBA certificate an added advantage in your job search.
What technology do I need?
A laptop or desktop with stable internet and access to live labs is required.