Jain Online MBA in AI-Driven Marketing
Course Overview
Jain University’s Online MBA in AI-Driven Marketing is a 2-year UGC-entitled programme designed for graduates and working professionals seeking to excel in AI-driven digital marketing, data analytics, and customer insights. It blends theoretical and practical learning with case-based pedagogy, combining academic depth and industry relevance. The programme’s AI-integrated curriculum reflects emerging global trends, supported by live online classes, recorded lectures, and expert mentorship. Flexible scheduling and interactive tools make it suitable for professionals balancing study and career growth. Graduates can pursue roles such as Digital Marketing Manager, Marketing Analyst, Brand Strategist, and AI Marketing Specialist, or advance to senior leadership positions in academia, consulting, and research.
Accreditations
NAAC A++
NIRF
AICTE
NBA
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- AI-Powered Campaigns: Learn to optimise marketing using machine learning and analytics
- Customer Behaviour Modelling: Predict consumer trends using AI-driven segmentation
- Marketing Automation: Use CRM and automation tools for lifecycle marketing
- Omnichannel Strategy: Integrate digital, social, and content channels effectively
- Performance Analytics: Measure ROI through dashboards and predictive tools
- Content Intelligence: Leverage NLP for content personalisation
- Ethical AI Practices: Understand responsible AI in marketing decisions
- Capstone Project: Apply AI tools to real marketing campaigns
Course Benefits
AI Marketing Expertise
Master AI-driven marketing tools and analytics techniques for future-ready campaigns.
Career Growth
Pursue leadership roles in marketing, analytics, or brand management globally.
Flexible Learning
Access classes anytime through Jain University’s online learning platform.
Placement Support Get personalised mentorship and job guidance through career services.
Course Fees
The fee structure for this Jain Online MBA in AI-Driven Marketing is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 1,50,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 3,00,000
*Inclusive of all taxes
EMI starting at
INR 12,500 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with a minimum of 50% marks
- »
Open to final year students and working professionals
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Admission based on merit with academic background review
Course Syllabus
Semester 1
AIMK101
Principles of Management
AIMK102
Marketing Analytics
AIMK103
Digital Strategy
AIMK104
Consumer Behaviour
AIMK105
Business Communication
Semester 2
AIMK201
AI for Marketing
AIMK202
Search and Social Advertising
AIMK203
CRM Automation
AIMK204
Market Research
AIMK205
Design Thinking
Semester 3
AIMK301
Branding and Strategy
AIMK302
E-commerce Management
AIMK303
Predictive Analytics
AIMK304
Data Visualisation
AIMK305
Content Marketing
Semester 4
AIMK401
Product and Pricing Analytics
AIMK402
Omnichannel Retail
AIMK403
AI Ethics
AIMK404
Marketing Finance
AIMK405
Leadership and Innovation
Semester 5
AIMK501
Advanced Marketing Automation
AIMK502
Neural Networks in Marketing
AIMK503
Campaign Optimisation
AIMK504
Global Marketing
AIMK505
Customer Insights
Semester 6
AIMK601
Capstone Project
AIMK602
Internship
AIMK603
Research Publication
AIMK604
Seminar
AIMK605
Comprehensive Viva
Top Recruiters
Students pursuing the Jain University Online MBA in Marketing & Sales can explore career opportunities with companies such as Asian Paints, Coca-Cola, PepsiCo, and Hindustan Unilever.
Explore Other Specializations from Jain University
FAQs
Jain University Online MBA in AI-Driven Marketing programme is UGC-approved or not?
Yes, Jain University’s Online MBA is UGC-entitled and AICTE-approved.
What is AI-Driven Marketing?
It applies artificial intelligence and data analytics to improve marketing decisions and customer experiences.
Are Online MBA in AI-Driven Marketing classes flexible in Jain University?
Yes, Jain University students can access live and recorded sessions anytime.
Are internships provided in Jain University?
Yes, internships and capstone projects are part of the curriculum in Jain University.
How long is the programme in Jain University?
It is a two-year master’s programme divided into four semesters.