
Jain Online MBA in AI-Driven Marketing

Course Overview
Jain University’s Online MBA in AI-Driven Marketing is a 2-year UGC-entitled programme designed for graduates and working professionals seeking to excel in AI-driven digital marketing, data analytics, and customer insights. It blends theoretical and practical learning with case-based pedagogy, combining academic depth and industry relevance. The programme’s AI-integrated curriculum reflects emerging global trends, supported by live online classes, recorded lectures, and expert mentorship. Flexible scheduling and interactive tools make it suitable for professionals balancing study and career growth. Graduates can pursue roles such as Digital Marketing Manager, Marketing Analyst, Brand Strategist, and AI Marketing Specialist, or advance to senior leadership positions in academia, consulting, and research.
Course Highlights
AI-Powered Campaigns: Learn to optimise marketing using machine learning and analytics
Customer Behaviour Modelling: Predict consumer trends using AI-driven segmentation
Marketing Automation: Use CRM and automation tools for lifecycle marketing
Omnichannel Strategy: Integrate digital, social, and content channels effectively
Performance Analytics: Measure ROI through dashboards and predictive tools
Content Intelligence: Leverage NLP for content personalisation
Ethical AI Practices: Understand responsible AI in marketing decisions
Capstone Project: Apply AI tools to real marketing campaigns
Course
Benefits
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
- »
Bachelor’s degree (10+2+3) in any discipline with a minimum of 50% marks
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Open to final year students and working professionals
- »
Admission based on merit with academic background review

Course
Fees


Total 2 semester
INR 2 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 3
*Inclusive of all taxes
EMI starting at
INR 0 / Month
*Terms & Conditions apply
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | AIMK101 | Principles of Management |
| 2 | AIMK102 | Marketing Analytics |
| 3 | AIMK103 | Digital Strategy |
| 4 | AIMK104 | Consumer Behaviour |
| 5 | AIMK105 | Business Communication |
| S.No | Credit | Subject |
|---|---|---|
| 1 | AIMK201 | AI for Marketing |
| 2 | AIMK202 | Search and Social Advertising |
| 3 | AIMK203 | CRM Automation |
| 4 | AIMK204 | Market Research |
| 5 | AIMK205 | Design Thinking |
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FAQs
Jain University Online MBA in AI-Driven Marketing programme is UGC-approved or not?
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