Online PGDM in Marketing
Course Overview
Jaipuria Institute of Management University’s Online PGDM in Marketing is a two‑year AICTE‑approved programme designed for working professionals and fresh graduates aiming for leadership roles in marketing, branding, digital and product management. The curriculum combines core management courses and marketing specialisation modules such as digital marketing, consumer behaviour, brand management, CRM and analytics. The fully online format delivers live sessions, recorded lectures, case discussions and capstone projects, offering flexibility and rigour for career growth from anywhere. Graduates can pursue roles in FMCG, e‑commerce, branding agencies, sales & marketing analytics and product management.
Accreditations
NAAC A
EQUIS Accredited
UGC Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Case‑based Learning: Real marketing case studies and simulations
- Digital Marketing Focus: Modules on SEO, SEM, social media, analytics
- Brand Management: Strategies for building strong brands
- Consumer Insights: Techniques for market research and segmentation
- CRM & Loyalty: Tools and methods for customer retention
- Marketing Analytics: Data‑driven decision making
- Capstone Project: Industry‑oriented marketing challenge
- Flexible Format: Weekend/live sessions suited to working professionals
Course Benefits
Skill Mastery
Gain domain expertise in marketing strategy, digital and analytics that employers demand
Career Advancement
Equip yourself for leadership roles across marketing, branding and product domains
Cutting‑Edge Knowledge
Stay current on emerging trends like AI in marketing, influencer marketing, personalization
Placement Support
Dedicated job portal & mentoring for internship and full‑time marketing roles
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 2 semester
INR 90,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,80,000
*Inclusive of all taxes
EMI starting at
INR 5,000 / Month
*Terms & Conditions apply
Eligibility
- »Bachelor’s degree (10+2+3) in any discipline with at least 50% marks
- »Open to both working professionals and fresh graduates
- »Admission via institute screening/merit; no mandatory work experience
Course Syllabus
Semester 1
PMKT101
Principles of Marketing
PMKT102
Consumer Behaviour & Insights
PMGMT101
Management Fundamentals
PACC101
Accounting for Managers
PMKT103
Digital Marketing Fundamentals
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is this Jaipuria Institute of Management University online PGDM in Marketing AICTE approved?
Yes, the Online PGDM at Jaipuria is AICTE‑approved and equivalent to an MBA in online format.
What is the duration and flexibility of Online PGDM in Marketing?
The programme duration is 2 years (maximum up to 4 years), offering weekend live sessions and recorded lectures for working students.