Parul Online MBA in Digital Marketing and Sales
Course Overview
The Parul online MBA in digital marketing and sales explains how brands reach customers and turn interest into orders. Your work life continues as usual.
You study ads, SEO, social media, and sales methods through case work that tests each choice. Faculty share examples from real campaigns.
You run campaigns and read live data, and projects test your plans. The results go into your portfolio.
Graduates join brand, growth, and sales teams, and some lead whole accounts. Pay rises with results.
Accreditations
Approved by UGC-DEB | NAAC A++ Accredited Parul University. This dual MBA in Digital Marketing and Sales carries full degree recognition — valued by e-commerce brands, digital agencies, and FMCG sales leadership teams.
NAAC A++
AIU
AICTE
DSIR
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Parul holds a NAAC A++ grade, and this MBA in digital marketing and sales from Parul University online follows UGC-DEB rules. Employers recognise that standard.
- The course runs for four semesters across two years. About 88 credits make up the plan.
- You learn SEO, Google Ads, social media work, and sales funnels, and tools like Canva become familiar. Practice builds skill.
- Live classes run on weekends, and recorded lessons help in busy weeks. Nothing gets lost.
- Zomato and Ogilvy hire marketing graduates, and drives run twice a year. Preparation starts early.
- Freshers' pay sits near ₹5–10 LPA, and strong results can lift it. Experience matters here.
Course Benefits
A Parul University online MBA in digital marketing and sales holds full campus value. It gives you skills that firms look for today.
Fees stay reasonable at about ₹1.6 lakh in total, and term plans spread the cost. Planning stays simple.
You keep your job while you study and can apply each lesson at work. Learning has an immediate use.
Free mentor hours guide your progress, and alumni links open further contacts. Support lasts beyond the course.
Course Fees
The fee structure for this Parul Online MBA in Digital Marketing and Sales is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 37,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 6,250 / Month
*Terms & Conditions apply
Eligibility
- »
Educational Qualification: Candidate should have completed any bachelor degree with minimum 50% marks for General category and 45% for Reserve category from the recognised university.
No Age Restrictions: The Online MBA program welcomes learners of all ages, whether fresh school graduates or working professionals seeking higher education.
Who Can Apply ?
• Any graduate — BBA, BCom, BSc, BTech, BA — with 50% or above can apply. No GMAT required.
• Sales executives, digital marketing professionals, and business development managers with 1–10 years of experience will benefit most from this dual specialisation.
• Apply for the parul university online mba in digital marketing and sales admission process online — 2026 batch is open.
Course Syllabus
Semester 1
.
Information Systems for Business
.
Principles of Management
.
Business Statistics
.
Accounting for Manager
.
Managerial Economics
.
Organizational Behaviour
.
Communication Skill
Semester 2
.
Cost & Management Accounting
.
Financial Management
.
Human Resource Management
.
Research Methodology
.
Marketing Management
.
Production and Operation Management
.
International Business
Semester 3
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Strategic Management
.
Legal Aspect of Business
.
Summer Internship
.
Comprehensive Project -1
.
Digital Media and Mobile Marketing
.
Strategic Content Marketing
.
Digital Marketing Communications
Semester 4
.
Business Ethics and Corporate Governance
.
Project Management
.
Comprehensive Project
.
Digital Marketing Automation
.
Web Analytics
.
SEO and Social Media Marketing
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Executive, Sales Development Rep, CRM Analyst | ₹6 LPA | Google Ads, HubSpot, SEMrush | 22 |
| Digital Marketing Manager, Sales Operations Lead, Growth Hacker | ₹9 LPA | Salesforce, Performance Marketing, Revenue Ops | 25 |
Top Recruiters
Students pursuing the Parul University Online MBA in Digital Marketing can explore career opportunities with companies such as Google, Adobe, Meta, and LinkedIn.
Explore Other Specializations from Parul University
FAQs
What are the eligibility criteria for Parul online MBA in digital marketing and sales?
Parul University Online MBA in Digital Marketing and Sales welcomes graduates from many fields. You need a bachelor’s degree from a recognised university. General category applicants need 50% marks. Reserved category applicants need 45%. BBA, BCom, BSc, BTech and BA graduates can apply. There is no GMAT and no age limit. Work experience is a bonus, not a rule. Confirm the latest criteria with admissions before you apply.
How does Parul online MBA in digital marketing and sales compare to a traditional MBA in India?
Parul University Online MBA in Digital Marketing and Sales gives the same two-year, four-semester path as a traditional MBA. It adds hands-on skills for marketing and sales roles. Early semesters cover core management, such as finance, HR and operations. Later semesters add Digital Media, Web Analytics, SEO and Marketing Automation. Students build a portfolio from live campaign data. The program is online, so you keep your job and save relocation costs.
Can I study digital marketing and sales through an online MBA at Parul University while working full-time?
Parul University Online MBA in Digital Marketing and Sales is built for working professionals. Live classes run on weekends. Recorded lessons cover busy weeks. Free mentor hours and alumni links add support. You can apply each lesson at work right away. The program suits sales executives, digital marketers and business development managers with one to 10 years of experience. Ask admissions for the weekly study hours to plan your time well.
What is the typical fee structure for Parul online MBA specializing in digital marketing and sales?
Parul University Online MBA in Digital Marketing and Sales costs ₹1,50,000 in total, per CourseConnect. The price includes taxes. It splits into four payments of ₹37,500, one per semester. EMI starts at ₹6,250 a month, with terms and conditions. Fees may vary. Parul’s own site lists its general MBA at ₹47,500 a semester. Get your final fee in writing from admissions.
What career opportunities follow Parul online MBA with a digital marketing and sales specialization?
Parul University Online MBA in Digital Marketing and Sales opens many growth roles. Entry roles include Digital Marketing Executive, Sales Development Representative and CRM Analyst. CourseConnect lists average pay near ₹6 LPA. Senior roles include Digital Marketing Manager, Sales Operations Lead and Growth Hacker. Listed pay is near ₹9 LPA. Other paths include SEO Analyst, Social Media Strategist, Brand Manager and E-commerce Specialist. Skills include Google Ads, HubSpot, SEMrush and Salesforce.
Are there scholarships or financial aid options for online MBA program in digital marketing and sales at Parul University?
Parul University Online MBA in Digital Marketing and Sales offers flexible ways to pay. Fees can be paid by semester at ₹37,500. EMI starts at ₹6,250 a month. CourseConnect also shows a “Scholarship & More” section for extra support. Admissions counsellors can share current scholarship offers. Ask for the amount and the rules in writing. This helps you plan your total cost with confidence.
How to enroll in Parul online MBA program with a digital marketing and sales?
Enrolling in Parul University Online MBA in Digital Marketing and Sales is simple. Visit admissions.paruluniversity.ac.in. Enter your basic details. Choose the MBA program. Register for the Digital Marketing and Sales track. Counsellors help with the application, document checks and fee guidance. The 2026 batch is listed as open. Ask admissions for the current deadline and intake month.
Is an online MBA in digital marketing and sales from Parul University accepted by employers in India?
Parul University Online MBA in Digital Marketing and Sales comes from a strong, recognised university. Parul holds NAAC A++ accreditation and UGC-DEB approval, per CourseConnect. Parul’s site says UGC-recognised online degrees are valid and widely accepted by employers. Career support includes resume building and access to job openings. Acceptance can vary by industry and state. Check your target employer’s rules for extra peace of mind.
Can I get a recognized degree upon completing an online MBA in digital marketing and sales?
Parul University Online MBA in Digital Marketing and Sales leads to a recognised degree. CourseConnect states full degree recognition under UGC-DEB rules. Parul’s site calls the university UGC-entitled, with UGC Category 1 status. It also holds NAAC A++ accreditation. Verify the program on the UGC-DEB list of approved online programs before you enroll. Recognition abroad depends on the country and the institution.
What companies actively recruit graduates from Parul online MBA program in digital marketing and sales?
Parul University Online MBA in Digital Marketing and Sales connects graduates with well-known brands. CourseConnect lists Google, Adobe, Meta, LinkedIn, Amazon, Flipkart, PolicyBazaar, Byju’s and CollegeDekho. It says students can explore careers with them. It also says Zomato and Ogilvy hire marketing graduates. Recruitment drives run twice a year. Parul’s site highlights 100% placement assistance. Ask admissions for hiring data on this track.