Parul Online MBA in Digital Marketing and Sales
Course Overview
Parul University's Online MBA in Digital Marketing and Sales is a high-impact 2-year postgraduate programme designed for professionals aiming to master the modern digital marketplace. This curriculum blends strategic marketing with advanced sales techniques, covering subjects like SEO, social media advertising, and CRM systems. Approved by the UGC and AICTE, the degree offers the flexibility of an online format, which is perfect for individuals seeking to lead digital transformation in their organizations. Students explore emerging trends in influencer marketing, data-driven sales forecasting, and consumer journey mapping. The programme focuses on bridging the gap between online presence and revenue generation. Graduates are well-prepared to enter sectors like tech, retail, media, and global advertising agencies.
Accreditations
NAAC A Grade
UGC Approved
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Digital Advertising Mastery: Learn to design and manage high-ROI advertising campaigns across Google, Meta, and LinkedIn | SEO and Content Strategy: Master the techniques for improving search visibility and creating engaging digital content effectively | UGC & AICTE Approved: Earn a prestigious and fully recognized MBA degree from a NAAC A++ university | CRM System Proficiency: Gain hands-on experience in using Customer Relationship Management tools to optimize sales pipelines | Influencer Marketing Trends: Explore the impact and strategies of collaborating with digital creators for brand growth | Sales Analytics Skills: Use data-driven insights to forecast sales trends and optimize distribution and revenue strategies | Flexible Online Learning: Access curriculum materials and interactive sessions 24/7 through an advanced digital LMS | Strategic Sales Leadership: Develop the soft skills needed to lead high-performing digital sales and marketing teams
Course Benefits
Modern Marketing Skills Develop the high-level digital and strategic skills required to lead brands in a digital-first world.
Revenue Growth Potential Unlock rewarding roles in digital sales, brand management, and the high-growth global e-commerce sector.
Data-Driven Decision Mastery Gain proficiency in using analytics and digital tools to drive business growth and customer engagement.
Global Professional Networking Connect with a diverse network of digital experts and alumni from a world-renowned institution.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 37,500 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,50,000
*Inclusive of all taxes
EMI starting at
INR 6,250 / Month
*Terms & Conditions apply
Eligibility
- »
Educational Qualification: Candidate should have completed any bachelor degree with minimum 50% marks for General category and 45% for Reserve category from the recognised university.
No Age Restrictions: The Online MBA program welcomes learners of all ages, whether fresh school graduates or working professionals seeking higher education.
Course Syllabus
Semester 1
.
Information Systems for Business
.
Principles of Management
.
Business Statistics
.
Accounting for Manager
.
Managerial Economics
.
Organizational Behaviour
.
Communication Skill
Semester 2
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Cost & Management Accounting
.
Financial Management
.
Human Resource Management
.
Research Methodology
.
Marketing Management
.
Production and Operation Management
.
International Business
Semester 3
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Strategic Management
.
Legal Aspect of Business
.
Summer Internship
.
Comprehensive Project -1
.
Digital Media and Mobile Marketing
.
Strategic Content Marketing
.
Digital Marketing Communications
Semester 4
.
Business Ethics and Corporate Governance
.
Project Management
.
Comprehensive Project
.
Digital Marketing Automation
.
Web Analytics
.
SEO and Social Media Marketing
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is Parul Online MBA in Digital Marketing valid and UGC approved?
Yes, Parul University's Online MBA in Digital Marketing & Sales Management is UGC-approved and widely recognized by employers, corporate organizations, and institutions across India and abroad.
What is the Parul University MBA online eligibility for Digital Marketing & Sales Management?
Candidates must hold a bachelor's degree from a recognized university with at least 50% marks in any discipline to be eligible for this specialization.
How to apply for Parul Online MBA Digital Marketing admission 2026?
Apply through CourseConnect for expert admission support. Our counselors assist with application, document verification, fee guidance, and smooth Parul Online MBA Digital Marketing enrollment.
What is the Online MBA in Digital Marketing fees at Parul University?
Parul University offers competitive fees with flexible installment options for the Online MBA Digital Marketing program. Contact CourseConnect for detailed fee structure and admission guidance.
What career opportunities exist after completing MBA in Digital Marketing & Sales Management?
Graduates can pursue roles as Digital Marketing Managers, SEO Analysts, Social Media Strategists, Sales Managers, Brand Managers, and E-commerce Specialists across various industries.