Shoolini Online BBA in Digital Marketing
Course Overview
Shoolini University’s Online BBA in Digital Marketing is a 3‑year programme for learners who want to master digital channels, SEO/SEM, content strategy, analytics and brand building. The curriculum combines core business courses with modules covering search engine optimisation, content marketing, PPC, social media, influencer strategies, analytics, email marketing and growth tactics. Offered as a UGC‑entitled online degree, it supports flexible learning through recordings, live sessions and mentor support for both freshers and working professionals. Graduates can pursue roles in digital marketing, content strategy, SEO, SEM, growth or social media management across industries.
Course Highlights
Business & Marketing Foundations: Management, economics and marketing principles
SEO & SEM Strategies: In‑depth search marketing techniques
Social & Influencer Marketing: Design and execute campaigns
Content Strategy: Plan storytelling, copywriting and microcontent
Analytics & Tools: Work with dashboards and reporting
Growth Techniques: Experiments, funnels and CRO
Flexible Online Format: Recorded plus live access
Placement & Internship Support: Portfolio guidance and job linkages
Course
Benefits
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
Need to consult an Expert?
Have queries or need guidance? Our experts can help you decide.
Eligibility
- »
10+2 or equivalent in any stream
- »
Minimum aggregate per university norms
- »
Accepts freshers and working learners by merit
Course
Fees
Total 2 semester
INR 30,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 60,000
*Inclusive of all taxes
EMI starting at
INR 2,500 / Month
*Terms & Conditions apply
Talk to our Career Companion
Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | SBBA101 | Principles of Management |
| 2 | SBBA102 | Fundamentals of Marketing |
| 3 | SBBA103 | Business Economics |
| 4 | SBBA104 | Business Communication |
| 5 | SBBA105 | Digital Fundamentals |
| S.No | Credit | Subject |
|---|---|---|
| 1 | SBBA201 | SEO & SEM Fundamentals |
| 2 | SBBA202 | Content Marketing & Strategy |
| 3 | SBBA203 | Social Media Marketing |
| 4 | SBBA204 | Web Analytics |
| 5 | SBBA205 | Digital Advertising |
ProfessionalProfiles
SEO Manager
Performance Marketer
Digital Marketing Specialist
Content Strategist
Growth Marketer
TopRecruiters
