Shoolini Online BBA in Digital Marketing
Course Overview
Shoolini University offers an Online BBA in Digital Marketing. It runs for 3 years. UGC-DEB nod backs this NAAC A+ rated degree. The mode stays fully online.
The course covers SEO and SEM. Social Media Marketing gets added too. Content Marketing follows. Google Analytics, Performance Marketing, Email Marketing. And a Digital Marketing Campaign Capstone round it out.
Students gain Google Ads campaign management strong skills. Meta Ads tuning grows too. SEO audit and rollout gets used. HubSpot CRM basics and digital marketing analytics reporting skills build fast.
Proud grads step into digital marketing executive roles. SEO specialist and social media head jobs open too. Performance marketing analyst and content marketing coordinator roles stay open.
Accreditations
NAAC A+ Accredited | UGC-DEB Approved Online BBA Degree Accepted for MBA Marketing Admissions & Digital Agency / FMCG Hiring
UGC Recognised
NAAC B
UGC Approved
NAAC Accredited
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Shoolini University holds NAAC A+ nod. UGC-DEB nod backs this BBA Digital Marketing. Digital agency, FMCG digital team, and e-commerce brand hiring stays valid.
- This BBA builds real campaign management strong skills. Eager students manage live Google Ads and Meta Ads campaigns with allocated budgets in Semester 5. A measurable results marketing portfolio results.
- Six terms add SEO rollout labs. Google Analytics 4 drills follow too. Live social media campaign projects and a final-year Digital Marketing Campaign capstone round it out.
- Google Analytics and Meta Blueprint cert prep gets embedded in the course. A cert edge in digital marketing interviews builds in.
- Shoolini's job team connects proud grads to digital agencies and FMCG digital teams. Clear hiring access stays active.
- Proud grads earn ₹3.5-5.5 LPA at entry level. Career growth stays steady over time.
Course Benefits
Earn a UGC-DEB and NAAC A+ rated BBA Digital Marketing from Shoolini University. A specialised undergraduate marketing degree accepted by digital agencies. FMCG digital teams, and e-commerce brands results.
Manage real Google Ads and Meta Ads campaigns in Semester 5 live campaign labs. A measurable results marketing portfolio builds through this experience.
Gain from Google Analytics 4 and Meta Blueprint cert prep embedded in the course. A cert edge in digital marketing interviews follows.
Pursue a direct-to-digital exciting career pathway. BBA Digital Marketing from Shoolini qualifies proud grads specifically for results marketing and SEO roles that generic BBA holders cannot fill.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 6 semester
INR 10,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 60,000
*Inclusive of all taxes
EMI starting at
INR 2,500 / Month
*Terms & Conditions apply
Eligibility
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10+2 or equivalent in any stream
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Minimum aggregate per university norms
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Accepts freshers and working learners by merit
Who Can Apply ?
• Students who have passed 10+2 (any stream) with minimum 45% marks from a recognised board are eligible for the Shoolini University Online BBA in Digital Marketing.
• Working individuals in social media, content creation, or e-commerce who want a UGC-recognised BBA in Digital Marketing for career formalisation should apply today.
• Apply through the digital marketing online BBA course Shoolini University admission portal no entrance exam and two intake windows per year.
Course Syllabus
Semester 1
SBBA101
Principles of Management
SBBA102
Fundamentals of Marketing
SBBA103
Business Economics
SBBA104
Business Communication
SBBA105
Digital Fundamentals
Semester 2
SBBA201
SEO & SEM Fundamentals
SBBA202
Content Marketing & Strategy
SBBA203
Social Media Marketing
SBBA204
Web Analytics
SBBA205
Digital Advertising
Semester 3
SBBA301
Growth Hacking & Viral Marketing
SBBA302
Email & Automation Marketing
SBBA303
Influencer & Affiliate Marketing
SBBA304
Mobile Marketing
SBBA305
Branding in Digital Era
Semester 4
SBBA401
Conversion Rate Optimization
SBBA402
A/B Testing & Experiments
SBBA403
Analytics & Dashboarding
SBBA404
E‑Commerce Marketing
SBBA405
Project I / Internship
Semester 5
SBBA501
AI in Marketing
SBBA502
Programmatic Advertising
SBBA503
Digital Strategy & Planning
SBBA504
Video & Interactive Media
SBBA505
Project II / Internship
Semester 6
SBBA601
Capstone Digital Campaign
SBBA602
Growth Analytics
SBBA603
MarTech & Automation
SBBA604
Omnichannel Strategy
SBBA605
Presentation & Viva
Job Roles
Connect with our expert counsellors to get personalized guidance tailored to your unique career journey. Whether you're exploring new opportunities or planning your next big step, our team is here to support you at every stage with clarity and confidence.
Get one-on-one guidance based on your academic background and experience
Discover programs aligned with your career goals and future aspirations
Receive insights on industry trends, job roles, and growth opportunities
| Job Roles | Average Salary | Key Skills | Age Group |
|---|---|---|---|
| Digital Marketing Executive, SEO Specialist, Social Media Manager | 550000 | Google Ads, Meta Ads, SEO, GA4 | 21 |
| Performance Marketing Lead, Digital Brand Manager, Content Director | 1100000 | Brand P&L, HubSpot, Programmatic advertising | 24 |
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
Explore Other Specializations from Shoolini University
FAQs
Is the online BBA in Digital Marketing recognised in Shoolini University?
Yes, it is a UGC‑entitled online UG degree in Shoolini University.
How many hours weekly for BBA in Digital Marketing in Shoolini University?
Around 6–8 hours including lectures and practical assignments in Shoolini University.
Are projects or internships included for BBA in Digital Marketing in Shoolini University?
Yes — project work and internships are integrated into the curriculum in Shoolini University.
Does placement support exist for BBA in Digital Marketing in Shoolini University?
Mentorship, portfolio building and job access are provided in Shoolini University.