Mysore Online MBA in Digital Marketing
Course Overview
University of Mysore's Online MBA in Digital Marketing is a 2-year postgraduate programme designed for the digital economy. This degree targets marketing professionals and content creators aiming to master SEO, SEM, social media strategy, and marketing automation. The curriculum explores core subjects like Web Analytics and Content Marketing while focusing on modern trends in AI-driven marketing and influencer management. Recognized by the UGC and AICTE, this online format provides the flexibility for professionals to master the latest digital tools from a premier public university. The programme emphasizes data-driven decision making and ROI optimization to ensure graduates are ready for the global digital market. Graduates are well-prepared for leadership roles in digital agencies, e-commerce firms, and corporate marketing departments.
Accreditations
UGC Entitled
NIRF Ranking
Govt. Recognised
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Search Engine Optimization: Master the techniques for improving website visibility and organic search rankings on global search engines effectively
- Pay-Per-Click Advertising: Learn to design and manage high-ROI paid advertising campaigns across search and social platforms
- UGC & AICTE Approved: Earn a prestigious MBA degree from a university with historic academic excellence and recognition
- Social Media Strategy: Gain expertise in building brand presence and engaging audiences across diverse social media platforms
- Web Analytics Mastery: Learn to track and analyze digital marketing performance using industry-standard tools like Google Analytics
- Marketing Automation focus: Explore the use of software to automate repetitive marketing tasks and enhance lead nurturing processes
- Content Marketing Strategy: Understand how to create and distribute valuable content to attract and retain a clearly defined audience
- Flexible Online Learning: Access specialized digital marketing modules and expert webinars 24/7 on our mobile LMS
Course Benefits
Digital Marketing Leadership
Develop the high-level strategic and technical competencies needed to lead digital marketing departments successfully.
Global Career Growth
Qualify for senior roles like Digital Marketing Director or Head of E-commerce with a recognized degree.
Data-Driven Expertise
Master the analytical tools and strategies required to drive measurable business growth in the digital age.
Placement and Career Support
Benefit from UoM's strong industry ties and career services to secure roles in top agencies.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 35,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,40,000
*Inclusive of all taxes
EMI starting at
INR 5,833 / Month
*Terms & Conditions apply
Eligibility
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Any graduate or postgraduate in Arts, Science, Commerce, Business Management, Allied Sciences, Engineering & Technology, or Medical Sciences of this University or from any other university considered equivalent thereto shall be eligible for admission to the course.
Course Syllabus
Semester 1
Management Concepts & Theories
Organizational Behaviour
Business Environment
Managerial Communication
Managerial Accounting
Managerial Economics
Statistics for Management
Semester 2
Marketing Management
Human Resource Management
Corporate Finance
Quantitative Methods
Legal aspects of Business
Operations Management
Management Information Systems
Semester 3
Project Management
Entrepreneurship
Elective -1
Elective - II
Elective - III
Project Work Diary
Summer Internship Report
Semester 4
Strategic Management
Elective - IV
Elective - V
Elective - VI
Elective - VII
Project Report
Project Viva-voce
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is University of Mysore Online Digital Marketing UGC approved and recognized?
Yes, University of Mysore's Online Digital Marketing program is UGC-approved and recognized across India, holding the same academic value as regular degree for jobs and higher education.
What is the eligibility for Digital Marketing online course at University of Mysore?
Candidates need a bachelor's degree in any discipline from a recognized university with minimum required percentage to apply for University of Mysore Online Digital Marketing program.
What is the Online Digital Marketing fees at University of Mysore?
University of Mysore offers competitive fees with flexible payment options for Online Digital Marketing program. Contact CourseConnect for detailed fee structure, payment plans, and admission guidance.
How to apply for University of Mysore Online Digital Marketing admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, eligibility verification, document upload, fee payment, and complete University of Mysore Online Digital Marketing enrollment.
What career opportunities exist after completing Online Digital Marketing from University of Mysore?
Graduates can work as Digital Marketing Managers, SEO Specialists, Social Media Managers, Content Strategists, PPC Analysts, Email Marketing Specialists in private sector, agencies, startups, and MNCs.