Mysore Online MBA in Marketing
Course Overview
University of Mysore's Online MBA in Marketing Mgmt is a 2-year postgraduate programme tailored for high-impact brand builders. This course targets sales professionals and creative thinkers aiming to master consumer behavior, brand management, and market research. The curriculum explores core subjects like Integrated Marketing Communications and Digital Analytics while focusing on emerging trends in influencer marketing and AI-driven consumer insights. Recognized by the UGC and AICTE, this online format offers the flexibility for working professionals to gain strategic marketing expertise from a premier public university. The programme emphasizes omnichannel strategies and global market penetration to prepare students for the competitive corporate world. Graduates are well-prepared for leadership roles in sectors like FMCG, technology, and retail.
Accreditations
UGC Entitled
NIRF Ranking
Govt. Recognised
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Consumer Behavior Insights: Master the psychology behind purchasing decisions to design more effective marketing campaigns
- Brand Management Strategy: Learn to build, measure, and manage brand equity for long-term organizational success
- UGC & AICTE Approved: Earn a prestigious degree from a top-ranked university with historic global recognition
- Digital Marketing Analytics: Gain expertise in tracking and optimizing online campaigns using data-driven metrics effectively
- Integrated Communications focus: Understand how to align advertising, PR, and social media for a consistent brand voice
- International Marketing: Explore strategies for expanding local brands into global markets while maintaining cultural relevance
- Pricing & Distribution: Learn to optimize product placement and pricing strategies for maximum market share and profit
- Flexible Online Format: Access specialized marketing modules and expert webinars 24/7 on our mobile-friendly LMS
Course Benefits
Marketing Leadership Mastery
Develop the strategic and creative competencies needed to lead marketing departments in global organizations.
Global Career Advancement
Qualify for senior roles like Brand Manager or Marketing Director with a prestigious and recognized MBA.
Digital Strategy Skills
Master cutting-edge marketing technologies and data analytics to drive business growth in the digital age.
Placement Assistance
Benefit from UoM's strong corporate network and career services to secure high-impact roles in top firms.
Course Fees
The fee structure for this online MBA in Finance and Accounting is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 31,250 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,25,000
*Inclusive of all taxes
EMI starting at
INR 5,208 / Month
*Terms & Conditions apply
Eligibility
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Any graduate or postgraduate in Arts, Science, Commerce, Business Management, Allied Sciences, Engineering & Technology, or Medical Sciences of this University or from any other university considered equivalent thereto shall be eligible for admission to the course.
Course Syllabus
Semester 1
Management Concepts & Theories
Organizational Behaviour
Business Environment
Managerial Communication
Managerial Accounting
Managerial Economics
Statistics for Management
Semester 2
Marketing Management
Human Resource Management
Corporate Finance
Quantitative Methods
Legal aspects of Business
Operations Management
Management Information Systems
Semester 3
Elective - I - Advertising Management
Elective II Consumer Behaviour
Entrepreneurship
Project Management
Project Work Diary
Summer Internship Report
Elective - III - Sales Promotion Management
Semester 4
Elective - IV - Brand Management
Elective - V - Internet Marketing
Project Report
Project Viva-voce
Elective - VI - Service Marketing
Strategic Management
Elective - VII - Business Marketing
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is University of Mysore Online MBA in Marketing Management UGC approved and recognized?
Yes, University of Mysore's Online MBA in Marketing Management is UGC-approved and recognized across India, holding the same academic value as regular MBA degree for jobs and higher education.
What is the eligibility for MBA Marketing Management online at University of Mysore?
Candidates need a bachelor's degree in any discipline from a recognized university with minimum required percentage to apply for University of Mysore Online MBA in Marketing Management.
What is the Online MBA Marketing Management fees at University of Mysore?
University of Mysore offers competitive fees with flexible payment options for Online MBA Marketing Management program. Contact CourseConnect for detailed fee structure, payment plans, and admission guidance.
How to apply for University of Mysore Online MBA Marketing Management admission 2026?
Apply through CourseConnect for seamless admission support. Our counselors assist with application, eligibility verification, document upload, fee payment, and complete University of Mysore Online MBA Marketing enrollment.
What career opportunities exist after completing Online MBA in Marketing Management from University of Mysore?
Graduates can work as Marketing Managers, Brand Managers, Digital Marketing Specialists, Product Managers, Sales Managers, Market Research Analysts in private sector, government jobs, MNCs, and startups.