Guru Jambheshwar Online MBA in Marketing Management
Course Overview
Guru Jambheshwar University’s Online MBA in Marketing Management is a two‑year programme tailored for graduates seeking leadership roles in brand, digital and growth functions. The curriculum combines MBA core with specialisations in consumer behaviour, IMC, sales and distribution, services marketing, marketing analytics and digital marketing. UGC‑entitled online delivery with live classes, simulations and capstone projects enables professionals to upskill without career breaks. Emphasis on data‑driven marketing, SEO and campaign measurement equips learners to drive ROI. Graduates can pursue roles across brand management, growth marketing, digital strategy, market research and sales leadership.
Accreditations
NAAC A+
NIRF
AICTE
NBA
Course Highlights
Designed to deliver industry-relevant skills, academic excellence, and career growth
- Consumer Insights: Decode behaviour and journeys using research
- Digital & SEO: Plan campaigns, optimize content and measure outcomes
- Brand Building: Positioning, architecture and equity tracking
- IMC Planning: Integrate media for 360‑degree impact
- Sales & Distribution: Channel design and key account management
- Marketing Analytics: Dashboards, attribution and experimentation
- Services & Retail: Experience design and omni‑channel operations
- Marketing Capstone: Deliver a market‑ready growth plan
Course Benefits
Become Data‑Smart
Use analytics to design, test and scale campaigns
Accelerate to Leadership
Prepare for brand, growth and product marketing roles
Keep Skills Current
Learn modern tools across digital, SEO and research
Real‑World Application
Solve live cases and build a portfolio‑ready capstone
Course Fees
The fee structure for this Guru Jambheshwar Online MBA in Marketing Management is designed to be affordable and flexible for both freshers and working professionals
Total 4 semester
INR 15,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 60,000
*Inclusive of all taxes
EMI starting at
INR 2,500 / Month
*Terms & Conditions apply
Eligibility
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Bachelor’s degree (10+2+3) in any discipline with minimum 50% (relaxation as per rules)
- »
Open to freshers and working professionals nationwide
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Merit‑based selection per university admission policy
Course Syllabus
Semester 1
GMBA101
Management Principles
GMBA102
Quantitative Techniques
GMBA103
Accounting for Managers
GMBA104
Managerial Economics
GMBA105
Business Communication
Semester 2
GMBA106
Marketing Management
GMBA107
Financial Management
GMBA108
Operations Management
GMBA109
Organizational Behaviour
GMBA110
Business Research Methods
Semester 3
GMBA111
Consumer Behaviour
GMBA112
Integrated Marketing Communications
GMBA113
Sales & Distribution
GMBA114
Marketing Analytics
GMBA115
Elective I
Semester 4
GMBA116
Digital Marketing & SEO
GMBA117
Brand Management
GMBA118
Product & Pricing Strategy
GMBA119
Services Marketing
GMBA120
Elective II
Semester 5
GMBA121
Retail & E‑Commerce
GMBA122
B2B Marketing
GMBA123
International Marketing
GMBA124
CRM & Loyalty
GMBA125
Summer Internship Project
Semester 6
GMBA126
Strategic Marketing
GMBA127
Market Research Project
GMBA128
Capstone Campaign
GMBA129
Entrepreneurship & Innovation
GMBA130
Viva‑Voce
Top Recruiters
Top recruiters for this course include Google, Amazon, Accenture, and Deloitte. Companies like Infosys and Tata Consultancy Services provide strong opportunities in tech and management roles.
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FAQs
Is this Guru Jambheshwar University Online MBA in Marketing UGC‑entitled?
Yes. It's recognized to UGC regulations for Online MBA in Marketing.
How are assessments conducted in Guru Jambheshwar University?
Guru Jambheshwar University conduct Through internal assessments and end‑semester examinations.
What about placements in Guru Jambheshwar University for Online MBA in Marketing?
Guru Jambheshwar University provide career services provide guidance and placement assistance.
Are classes recorded in Guru Jambheshwar University?
Guru Jambheshwar University Provide Recorded sessions are available for flexible revision.
Is there any internship in Guru Jambheshwar University for Online MBA in Marketing?
Guru Jambheshwar University provide a summer internship/capstone is typically part of the structure.