
Shoolini Online Executive MBA in Marketing

Course Overview
Shoolini University’s Online Executive MBA in Marketing is a 2‑year postgraduate programme designed for graduates and working professionals targeting leadership roles in brand, digital and product marketing. It integrates core management subjects with consumer behaviour, market research, digital marketing, brand strategy and marketing analytics. As a UGC‑entitled online degree, it enables flexible learning through live sessions, case studies, projects and mentorship. Graduates can pursue roles such as marketing manager, brand manager, product marketer, consultant or growth lead across sectors.
Course Highlights
Core Management Foundation: Finance, operations, HR and strategy essentials
Marketing Strategy: Build brand, product and pricing playbooks
Digital Marketing: SEO, SEM, social, content and automation
Consumer Insights: Research, segmentation and positioning decisions
Marketing Analytics: Dashboards and data‑driven optimization
Integrated Communication: IMC, campaign design and ROI
Projects & Capstone: Real cases with mentor feedback
Flexible Executive Format: Learn alongside work with peer cohorts
Course
Benefits
CourseConnect Benefits
What additional you get from CourseConnect
Mock Interview➔
Resume Building➔
Alumni Network➔
Career Guidance➔
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Eligibility
- »
Bachelor’s degree (minimum 3 years) with 50% marks (45% for reserved categories)
- »
Work experience preferred
- »
Merit/short interview; reservations as per policy

Course
Fees


Total 2 semester
INR 55,000 / Semester
*Fees may vary kindly check the actual fee with our counsellor
Full course fee
INR 1,10,000
*Inclusive of all taxes
EMI starting at
INR 3,056 / Month
*Terms & Conditions apply
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Course Syllabus
| S.No | Credit | Subject |
|---|---|---|
| 1 | SEMB101 | Principles of Management |
| 2 | SEMB102 | Managerial Economics |
| 3 | SEMB103 | Accounting & Finance |
| 4 | SEMB104 | Organizational Behavior |
| 5 | SEMB105 | Business Analytics I |
| S.No | Credit | Subject |
|---|---|---|
| 1 | SEMB201 | Consumer Behavior |
| 2 | SEMB202 | Market Research Methods |
| 3 | SEMB203 | Digital Marketing Strategy |
| 4 | SEMB204 | Brand Management |
| 5 | SEMB205 | Elective I |
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